More Uncategorised articles

The Independent will be unveiling a new look next Tuesday, with a substantial redesign barely 12 months after the newspaper went compact.The new look has been masterminded over several months by Barcelona-based, Cases and Associates, resulting in one of the main changes being The Independent becoming a one-section paper from Monday to Friday.The magazine-sized review… Continue reading Independent To Relaunch Next Tuesday

Broadcaster ITV, delivered its best Sunday peak time performance since the 13th June yesterday, boosted by the Grand Prix which achieved its largest number of viewers of the season so far.Heartbeat built on this strong performance, drawing in 8.6 million viewers, gaining 800,000 viewers on last week and attracting a 35% share at 8pm, giving… Continue reading ITV Enjoys Best Sunday Peak Since 2004

Advertisers seeking exposure on the ever crowded high-street now have a new medium at their disposal, with new roller shutter-graphics providing brand visibility for advertisers and cammoflague for retailers wishing to install security shutters to their premises without opting for traditional metal screens.The new advertising solution, provided by Roller Vision, offered the perfect solution to… Continue reading Roller Ads To Cut Crime And Increase Standout

Internet and digital radio station, Gaydar, has announced its largest combined sponsorship deal, with the launch of Six Weeks to Summer, an on-air and on-line series of programmes showcasing issues surrounding fitness, nutrition and grooming.Six Weeks to Summer will run throughout April, and is designed to directly tap into the lifestyles of the Gaydar Radio… Continue reading Gaydar Announces Six Weeks To Summer Sponsorship Deal

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004.The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for 2005… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

The Guardian is reported to be switching to a smaller format as early as this autumn, with media buyers being shown dummy editions of an A3 size copy of the paper, according to a report.The recent decline of the newspapers circulation is thought to be worrying executives, with the recent NRS data for national paper… Continue reading Guardian To Down-Size In Autumn

UK radio companies are shunning the auction of The Wireless Group (TWG), owner of talkSPORT, as they do not want to compete with the BBC, according to a report in the Independent on Sunday.Most of the key players in the radio industry, including Chrysalis Group and Emap, have decided not to bid for TWG as… Continue reading UK Radio Companies Shun TWG Auction

Skincare brand, Nivea for Men, is to sponsor Emap’s flagship FHM magazine’s 110 Doors fashion promotion, with the wide-ranging deal including branded activity until May 2006 in the magazine and on sister website, FHM.com.100 Doors has run in FHM’s fashion section for the last year, highlighting the top 100 clothing stores throughout the UK for… Continue reading FHM Lines Up Skincare Brand For Fashion Coverage

Scottish Radio Holdings (SRH) has responded to radio giant EMAP’s statement that it is interested in acquiring the group by saying that it will only support an offer for the company that reflects “the full and fair value” of its growth prospects, including a premium for control.In a statement to the City, SRH said that… Continue reading Scottish Radio Holdings Defensive Over Emap Interest

Crown Castle has awarded its empty Freeview slot to ITV, allowing the broadcaster to further extend its presence on the free-to-air terrestrial platform and dashing Channel 4’s hopes of launching a new channel this year.The decision was announced by broadcast infrastructure company, Crown Castle, this morning, giving ITV extra broadcast capacity on multiplex D, currently… Continue reading ITV Scoops Crown Castle’s Extra Freeview Capacity