More Uncategorised articles

MediaTel Group, in association with MediaGuardian, will present a seminar on the Future of Digital TV next month, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held on 12 April at the Guardian Newsroom, the event will comprise a panel debate and audience question and answer session tackling… Continue reading Digital TV In The Spotlight At MediaTel Seminar

February was a strong month for UK cinema, with admissions reaching over 14.8 million and weekly admissions averaging 3.70 million, a 11% increase year on year, according to the latest data released by the Cinema Advertising Association (CAA).Comedy flick,Meet the Fockers, enjoyed a strong performance during February, grossing £17.5 million and hitting over £26 million… Continue reading Cinema Admissions Up By 11% In February

ITV has unveiled a new line up for its daytime schedule, dubbing the programme strand ITV Day, in order to combat increasing competition from rivals such as Five.The broadcaster has also confirmed that the newly acquired Jerry Springer chat show will be aired at 9:25am, competing directly with former ITV1 host Trisha Goddard on Five… Continue reading ITV Rebrands Daytime As Competition Hots Up

Chrysalis Radio’s admission earlier this week that it had held preliminary discussions over the acquisition of GMG Radio could lead to one of the companies being forced to up root its Manchester-based operations in order to push through any consolidation.The companies both operate radio stations across the country, and in many cases operate in the… Continue reading Chrysalis GMG Merger Could Force Galaxy Sell Off

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become New Media Partner

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner

Supermarket retailer, Sainsbury’s, will be sponsoring ITV1’s Drama Premieres programming strand for the next twelve months, representing a major new approach to the high street giant’s advertising strategy.The deal follows research showing that ITV1 Drama Premieres are key to hitting Sainsbury’s target audience, and with viewing figures of up to 23.4 million a week. The… Continue reading Sainsbury’s To Sponsor ITV1’s Drama Premieres

Five has announced that Trisha Goddard, its high-profile chat show, will move to a morning slot as part of a new look daytime schedule, putting the former ITV1 golden girl in direct competition with the station’s newest acquisition, and chat show king, Jerry Springer.Five will move Trisha’s show to the 09:25 slot from 11 April,… Continue reading Five Moves Trisha To Compete In Chatshow Showdown

Children’s broadcaster Jetix and BBC Magazines have joined forces to launch the W.I.T.C.H. brand in the UK, comprising a monthly ‘tween’ magazine and an exclusive TV series, bringing the magazine’s characters to life.The Witch magazine, currently the fourth biggest magazine globally, will be introduced to the UK by the BBC on 6 April, while Jetix… Continue reading Jetix & BBC To Launch Italian Kids Brand

Radio giant, Emap, has appointed Andria Vidler as the new managing director of its Magic network, taking responsibility for Magic 105.4 in London, as well as the brand’s national radio network, and charged with taking the top spot in the capital.The new role will see Vidler assume responsibility for maximising performance and profitability across the… Continue reading Magic Appoints New MD To Chase Capital For Top Spot