More Uncategorised articles

Crown Castle has awarded its empty Freeview slot to ITV, allowing the broadcaster to further extend its presence on the free-to-air terrestrial platform and dashing Channel 4’s hopes of launching a new channel this year.The decision was announced by broadcast infrastructure company, Crown Castle, this morning, giving ITV extra broadcast capacity on multiplex D, currently… Continue reading ITV Scoops Crown Castle’s Extra Freeview Capacity

Publishing heavyweight, IPC Media, has announced the appointment of Caroline McDevitt to the position of director of group advertising, reporting to CEO Sylvia Auton, she will be responsible for the company’s Central Sales teams from her start date on 3 May.Amongst the divisions covered by her remit are IPC’s Business Development, Key Accounts, Innovator, Ad… Continue reading IPC Picks McDevitt For Group Ad Director Role

The increasing popularity of broadband is inspiring consumers to use the internet in a multitude of ways, with users embracing online activities, according to Continental Research’s Spring 2005 Internet Report.The report shows that 6.6 million homes currently subscribe to broadband, with a further 1.5 million forecast to join in the next six to 12 months.The… Continue reading Broadband Uptake Fuels Increased Online Activities

Outdoor advertising specialist, Maiden Group, has announced a rise of 4.5% in turnover to £92.1 million, up from £88.1 million in 2003, reflecting the slower growth of the billboard advertising sector.The Group’s trading statement for 2004 showed pre-tax profit before goodwill to have improved by 33% to £7 million, compared with £5.3 million in 2003… Continue reading Maiden Sees Turnover Rise By 4.5%

The growth in popularity of Freeview shows no sign of slowing, with new research and forecasts from Continental Research predicting that the service will be in use by 6.1 million of the nation’s homes by the end of the year.The company’s Digital TV Report for spring 2005 predicts that Freeview will continue to close the… Continue reading Freeview Set To Reach 6 Million Homes By Year End

ITV Sales has announced a sponsorship deal with Toyota to cover its latest high profile sing-a-thon, Hit Me Baby One More Time, a prime time pop offering which gives some of the biggest acts of recent decades one last chance to reclaim their positions in the nation’s hearts.The show, which features five different acts each… Continue reading ITV Scoops Toyota For Pop Sponsorship Deal

IPC ignite! has announced a restructuring of its advertising management team, designed to re-position its advertising business and optimise the potential of its brand portfolio.The move will see group ad director, Karl Marsden, taking on an expanded role as group commercial director, charged with overseeing some of the company’s flagship brands, such as Nuts, NME,… Continue reading IPC Ignite Reshuffles Advertising Structure

The BBC has reported a surge in popularity for its newly re-launched Radio Player service, offering users on-demand listening of almost all of its radio output for up to seven days from the original broadcast.According to the Corporation, the service, which re-launched at the end of January to include additional audio feeds and on-demand functionality,… Continue reading BBC Sees On-Demand Radio Listening Surge In February

Magazine and radio group, Emap, has announced a strong performance in its UK consumer magazine division, with consumer magazine copy sales revenues growing by 5% on an underlying basis.In an upbeat pre-close trading statement, the group revealed that its consumer magazine advertising division has enjoyed a 4% year on year rise for the year ending… Continue reading Emap Sees Rising Revenue From Magazines

The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract