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The nation’s mobile phone users continued to break records for mobile internet use in January, with the number of WAP page impressions rising by 18% year on year to a mammoth 1.42 billion, according to the latest figures from the Mobile Data Association.The continued year on year increase builds on last year’s record WAP usage,… Continue reading WAP Popularity Continues To Grow Into 2005

Channel 4 has announced the details of its forthcoming online-only documentary channel, FourDocs, providing broadband users with access to the best documentary content the broadcaster has to offer.Launching later this year, Channel 4 states that the new offering “celebrates all aspects of the documentary genre,” providing a “vibrant community covering the whole area of documentaries… Continue reading Channel 4 Unveils FourDocs To Boost PSB Content Online

The UK’s national newspaper market continued to look bleak in February, with only a handful of titles increasing their circulations year on year, according to the latest figures from the Audit Bureau of Circulations.The majority of those titles seeing downward growth were Popular titles, although The Business also shed a significant 18.2% of its circulation… Continue reading ABC National Newspaper Round-Up – January 2005

Glasgow-based Scottish Media Group (SMG) has released an upbeat trading statement for the year ending 31 December 2004, revealing a 9% increase in profit before tax like for like, to £17.5 million, compared with £16 million in 2003.Total operating profit rose by a massive 62% year on year, up to £17.7 million in 2004 from… Continue reading SMG Enjoys 9% Rise In Profit For 2004

RTL Group, parent company of Five, has revealed impressive profits for the broadcaster, doubling its pre-tax figure for 2003 to total €18 million in the 12 months to December 2004.The company’s revenues also rose, adding 10.4% year on year €276 million, although RTL stated that the advertising markets could be unfavourable, remaining cautious for the… Continue reading Five Doubles Profits As Ad Revenue Rises

Cashpoint advertising specialists, ATM:ad, have unveiled the first charity advertisement to run across its network of Nationwide Building Society ATMs, designed to promote Red Nose Day 2005.The campaign, which went live this week, features at 581 sites in Nationwide branches and ASDA supermarkets and is designed to create awareness, not only of Red Nose Day… Continue reading ATM Ads To Promote BBC Comic Relief Show

The advent of PVR technology will not adversely affect advertisers’ ability to promote their brands through television, according to Sky’s Dawn Airey, who made attempts to allay fears over the use of its Sky+ system at this week’s ISBA annual conference.Addressing delegates at the conference, Airey, managing director of Sky networks, recognised that some of… Continue reading Sky Claims Advertisers Have Nothing To Fear From PVRs

ITV looks set to benefit from the BBC’s commitment to reduce its reality TV output, according to reports this morning, with the broadcaster intending to concentrate on non-advertising revenue streams, primarily lucrative interactive ventures such as telephone voting.According to the Times, ITV has doubled its revenue from premium rate telephone calls in the last financial… Continue reading BBC Reality Cuts Leave Door Open For ITV

Regional publisher, Archant, has delivered its preliminary financial report to shareholders, marking the first set of full year results since the company bought 27 regional newspaper titles in and around London from Independent News & Media (INM).Audited results for 2004 show that turnover for Archant’s businesses was £185.6 million, up 17.4% year on year, while… Continue reading Archant Acquisitions Pay Off As Profit Rises

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live