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Viacom Outdoor is to introduce digital escalator posters on the London Underground network, representing a true media first and enabling advertisers to run dynamic and engaging campaigns with many features simply unavailable using current advertising techniques.The Digital Escalator Panels (DEPs) will initially undergo trials on either side of the escalators at Tottenham Court Road Tube… Continue reading Viacom To Install Digital Posters On Tube

The BBC has reported a surge in popularity for its newly re-launched Radio Player service, offering users on-demand listening of almost all of its radio output for up to seven days from the original broadcast.According to the Corporation, the service, which re-launched at the end of January to include additional audio feeds and on-demand functionality,… Continue reading BBC Sees On-Demand Radio Listening Surge In February

Magazine and radio group, Emap, has announced a strong performance in its UK consumer magazine division, with consumer magazine copy sales revenues growing by 5% on an underlying basis.In an upbeat pre-close trading statement, the group revealed that its consumer magazine advertising division has enjoyed a 4% year on year rise for the year ending… Continue reading Emap Sees Rising Revenue From Magazines

Tio Pepe will be sponsoring the second series of Hell’s Kitchen on ITV1 and ITV2, with Gonzalez Byass, maker of the top selling Fino putting the sponsorship at the centre of its ongoing campaign to educate consumers that Tio Pepe is a drink to be enjoyed with food.The sponsorship deal, worth a seven figure sum,… Continue reading Tio Pepe Sponsors Second Series Of Hell’s Kitchen

class=”article”>Fragmentation of traditional TV audiences has led to numerous out of home TV networks springing up to fill the void and provide marketers with more opportunities to target consumers. However, Tom Paton, sales and marketing director for newly established in taxi TV system, Cabvision, believes that many of these systems neglect to adequately target consumers,… Continue reading Tuning In To Taxi TV

Emap Performance has announced the appointment of Steve Parkinson, marketing director of Chrysalis Radio and managing director of the group’s London based Heart 106.2 FM, as national brand director.The new role will involve development of all Emap’s national radio brands, including Kiss, Magic, Kerrang!, Q, Smash Hits, The Hits, Heat and Mojo, as well as… Continue reading Emap Raids Chrysalis For National Brand Director

Digital TV will rule the airwaves in the Welsh villages of Ferryside and Llansteffan tonight as the Government takes its first step towards creating a digital-only television service for Britain, switching off the analogue signal to nearly 500 homes.The move will place the two small villages on a par with Berlin as the only areas… Continue reading First Welsh Villages To Drop Analogue TV Tonight

Mobile phone operator, Nokia, and international design and lifestyle publication, Wallpaper*, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.The new site coincides with the availability of Nokia’s new fashion-orientated collection of mobile phones, with each model sporting a colour screen and GPRS… Continue reading Nokia And Wallpaper* Create Mobile Design Site

Radio giant Chrysalis has vowed to continue its search for acquisitions and merger opportunities, despite having its initial approaches to Guardian Media Group rebuffed last week.In a statement this morning to the City, Chrysalis stated that it would “continue to review acquisition opportunities in the radio sector” which would be “complementary” to its existing radio… Continue reading Chrysalis Unperturbed By GMG Takeover Rebuttal

ITV has unveiled a new line up for its daytime schedule, dubbing the programme strand ITV Day, in order to combat increasing competition from rivals such as Five.The broadcaster has also confirmed that the newly acquired Jerry Springer chat show will be aired at 9:25am, competing directly with former ITV1 host Trisha Goddard on Five… Continue reading ITV Rebrands Daytime As Competition Hots Up