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The battle for London Underground’s £1.2 billion advertising contract is between ten key players, reports this morning suggest, with the incumbent Viacom Outdoor going head to head with rival outdoor advertising heavyweights Clear Channel and JC Decaux.Others reportedly bidding for the contract include SMG’s Primesight, Spanish advertising group, Cemusa, KBH Transport Media, Media Initiatives Group,… Continue reading Ten Firms To Contest Underground Ad Contract

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the… Continue reading Texts Outweigh Cards On Valentine’s Day

Ofcom’s latest Digital Television Update, published today, reports that digital television penetration reached 59.4% in the fourth quarter of last year, stopping just short of 60% and representing an increase of 3.5% points on the previous quarter.Ofcom also found that, by 31 December 2004, BSkyB had added 177,000 subscribers, bringing its total number of UK… Continue reading Digital TV Penetration Closes On 60% In Q4 2004

Viacom Outdoor is to introduce digital escalator posters on the London Underground network, representing a true media first and enabling advertisers to run dynamic and engaging campaigns with many features simply unavailable using current advertising techniques.The Digital Escalator Panels (DEPs) will initially undergo trials on either side of the escalators at Tottenham Court Road Tube… Continue reading Viacom To Install Digital Posters On Tube

Tio Pepe will be sponsoring the second series of Hell’s Kitchen on ITV1 and ITV2, with Gonzalez Byass, maker of the top selling Fino putting the sponsorship at the centre of its ongoing campaign to educate consumers that Tio Pepe is a drink to be enjoyed with food.The sponsorship deal, worth a seven figure sum,… Continue reading Tio Pepe Sponsors Second Series Of Hell’s Kitchen

class=”article”>Fragmentation of traditional TV audiences has led to numerous out of home TV networks springing up to fill the void and provide marketers with more opportunities to target consumers. However, Tom Paton, sales and marketing director for newly established in taxi TV system, Cabvision, believes that many of these systems neglect to adequately target consumers,… Continue reading Tuning In To Taxi TV

Emap Performance has announced the appointment of Steve Parkinson, marketing director of Chrysalis Radio and managing director of the group’s London based Heart 106.2 FM, as national brand director.The new role will involve development of all Emap’s national radio brands, including Kiss, Magic, Kerrang!, Q, Smash Hits, The Hits, Heat and Mojo, as well as… Continue reading Emap Raids Chrysalis For National Brand Director

Digital TV will rule the airwaves in the Welsh villages of Ferryside and Llansteffan tonight as the Government takes its first step towards creating a digital-only television service for Britain, switching off the analogue signal to nearly 500 homes.The move will place the two small villages on a par with Berlin as the only areas… Continue reading First Welsh Villages To Drop Analogue TV Tonight

Mobile phone operator, Nokia, and international design and lifestyle publication, Wallpaper*, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.The new site coincides with the availability of Nokia’s new fashion-orientated collection of mobile phones, with each model sporting a colour screen and GPRS… Continue reading Nokia And Wallpaper* Create Mobile Design Site

Radio giant Chrysalis has vowed to continue its search for acquisitions and merger opportunities, despite having its initial approaches to Guardian Media Group rebuffed last week.In a statement this morning to the City, Chrysalis stated that it would “continue to review acquisition opportunities in the radio sector” which would be “complementary” to its existing radio… Continue reading Chrysalis Unperturbed By GMG Takeover Rebuttal