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Supermarket retailer, Sainsbury’s, will be sponsoring ITV1’s Drama Premieres programming strand for the next twelve months, representing a major new approach to the high street giant’s advertising strategy.The deal follows research showing that ITV1 Drama Premieres are key to hitting Sainsbury’s target audience, and with viewing figures of up to 23.4 million a week. The… Continue reading Sainsbury’s To Sponsor ITV1’s Drama Premieres

class=”article”>Millions of consumers use ATMs every day in Britain, usually withdrawing cash in preparation for making a purchase. Jack Vincent, media sales director of cash point advertising specialists, ATM:ad, explains how the insertion of advertising messages into the familiar cash point system can yield high recall rates and accountability for advertisers….A full-motion video advert for… Continue reading NewsLine Column: Cashing In On ATM Advertising

The BBC has announced the details of the second wave of job cuts to hit the Corporation, first announced last week, with the number of redundancies rising to 2,050, representing a 13% reduction in headcount across the broadcaster’s content and output divisions.The cuts will generate £221 million a year across the BBC’s output departments by… Continue reading BBC Redundancies Grow As Thompson Seeks Savings

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC).Press advertising accounted for the largest share of total adspend in 2004… Continue reading UK Adspend Exceeds Expectations For 2004

London mayor, Ken Livingstone, has opened the bidding for the creation of an afternoon freesheet in the capital, ending the exclusive contract held by Associated Newspapers for sole distribution of the Metro newspaper within London Underground stations.Livingstone revealed that a notice will be placed in the Official Journal of the European Union next week seeking… Continue reading Livingstone Opens Bidding For London’s Afternoon Freesheet

Customer magazines can stimulate a substantial 8% increase in average sales uplift, due to the strong connection and brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA).The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers, leading to stronger brand relationships and resulting in… Continue reading Customer Magazines Create Strong Brand Loyalty

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

EDF Energy will sponsor the 151st Annual Oxford and Cambridge Boat Race on Easter Sunday, aired for the first time on ITV, after the broadcaster won the exclusive broadcast rights from the BBC for last year.The deal with EFD Energy includes sponsorship of two programmes, a one-hour factual documentary on Saturday 26 March and coverage… Continue reading EDF Energy To Sponsor Boat Race On ITV

TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service

Mobile phone network, 3, has presented pop star Mantas Natasha Bedingfield with its first ever award for music video downloads to mobile phones, recognising the singer’s credentials as the most watched British artist on its Video Jukebox service.The award, created by rock’n’roll designer Johnny Rocket, is the first in a series that the network will… Continue reading Mobile Network Recognises Increasing Video Downloads