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Virgin Radio has become the latest mainstream broadcaster to jump aboard the podcasting bandwagon, making the Pete and Geoff Breakfast Show available to download, enabling listeners to load it onto their mp3 players and enjoy it wherever, and whenever they see fit.The move makes Virgin the first station to offer a podcast service for one… Continue reading Virgin Makes Podvertising First With Pete And Geoff

Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand.The company’s operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321… Continue reading Advertising Revenues Drive ITV Profits Up

ITV is to replace the Granada Men and Motors channel with a new offering aimed at men, believed to be the long-rumoured ITV4, taking the channel’s space on the Sky platform with the possibility of a Freeview launch as early as next month.According to reports this morning, ITV4 will absorb the daytime content currently offered… Continue reading ITV To Replace Men And Motors With ITV4

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live

The Office Of Fair Trading (OFT) has taken the final step in clearing the merger of Capital Radio and GWR, with the stations announcing the satisfaction of all the pre-conditions set out previously by the OFT.The OFT were concerned that the merger of Capital and GWR may result in increased concentration and reduced customer choice… Continue reading OFT Clears Final Hurdle In Capital GWR Merger

Community media group, Archant, has completed the acquisition of Highbury Local Publications from Highbury House, making the purchase for £6.1 million in order to acquire its portfolio of six monthly lifestyle magazines and the three Property Mart titles operating in and around London.The deal marks a continuation of Archant’s strategic growth plan, with the company… Continue reading Archant Acquires Highbury Local Publications

The Economist simultaneously celebrated a landmark achievement last night and ushered in a new management regime.Publisher David Hanger welcomed a large gathering of agency and advertiser guests to a reception at London’s Earth Galleries to mark circulation reaching one million copies worldwide. Infact, he reported that the landmark achieved in the July-December ABC reports had… Continue reading The Economist Celebrates Soaring Circulation

Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals

ITV1 has suffered one of its worst ratings drop in the past five years with audiences for the first two months of 2005 down by 10% year on year.Audience figures show 23% fewer 16-35 year olds watched ITV1 in January and February in 2005, compared to the same period in 2004.This drop is attributed by… Continue reading ITV Has A Tough Two Months As Ratings Slip

Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV