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The Chartered Institute of Marketing (CIM) has announced the appointment of Christine Cryne as their new chief executive officer, taking over from interim CEO John Coke, who has managed CIM since April 2004.Cryne joins from a high profile role as executive director of the Muscular Dystrophy Campaign, where she increased membership by 20% and added… Continue reading CIM Appoints Charity Boss As New Chief Executive

Five has secured one of its largest sponsorship deals to date, with food manufacturer Ginsters agreeing to support the eagerly awaited US sitcom Joey.Five acquired the exclusive broadcast rights to the Friends spin off series after Channel 4 withdrew from an intense bidding war, claiming that the price for the programme had risen too high… Continue reading Ginsters Signs As Five’s Sponsor For Joey

The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, chairman of Haymarket Group, as its President.Heseltine is an advocate of marketing and brings extensive experience in business leadership from both the private and public sectors to the CIM.Commenting on his appointment, Lord Heseltine said: “I am delighted to put my name behind CIM and… Continue reading Lord Heseltine appointed President of CIM

Former Five executive and chairman of the Commercial Radio Companies Association, David Elstein, has set out his vision for a strong and independent BBC through the creation of a new ownership, management and regulatory structure.Speaking at the CRCA’s Annual Reception last night, the high-profile radio boss outlined recent proposals by Stilpon Nestor, commissioned by the… Continue reading Elstein Calls For Strong BBC Through Regulation

Radio ratings body RAJAR will release the fourth wave of audience data for 2004 tomorrow, covering the three months to December.NewsLine will provide analysis of the data, with reports detailing the national, local and London markets, as well as breakdowns of performance by ownership and an overview of the UK’s radio market as a whole… Continue reading RAJAR To Release Q4 2004 Data Tomorrow

Internet search giant, Google, has launched its latest experimental product, Google Video, allowing users to search through TV and video content from the internet to find the information they need.Google already has deals in place with leading American TV content providers including PBS, the NBA, Fox News, and C-SPAN, allowing users to search their video… Continue reading Google Enters TV Search Business With Google Video

Magazine publishing giants, IPC Media and H Bauer have started what could become a full-blown cover price war, with H Bauer cutting 10p off the price of TV Choice, taking it to 30p to compete with its rival’s What’s on TV.Last week saw IPC drop the cover price of What’s on TV from 45p to… Continue reading Cuts Spark Fear Of TV Mag Price War

The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04

class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count

The BBC has announced plans to relaunch its online Radio Player service, making almost every BBC Radio programme available live and on-demand via the internet for up to seven days after it was first broadcast, creating a massive library of music, talk shows, dramas and documentaries.The BBC cites the Latest figures showing that more than… Continue reading BBC Boosts Radio Player To Increase Online Listening