Internet search giant, Google, has launched its latest experimental product, Google Video, allowing users to search through TV and video content from the internet to find the information they need.Google already has deals in place with leading American TV content providers including PBS, the NBA, Fox News, and C-SPAN, allowing users to search their video… Continue reading Google Enters TV Search Business With Google Video
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Magazine publishing giants, IPC Media and H Bauer have started what could become a full-blown cover price war, with H Bauer cutting 10p off the price of TV Choice, taking it to 30p to compete with its rival’s What’s on TV.Last week saw IPC drop the cover price of What’s on TV from 45p to… Continue reading Cuts Spark Fear Of TV Mag Price War
The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, chairman of Haymarket Group, as its President.Heseltine is an advocate of marketing and brings extensive experience in business leadership from both the private and public sectors to the CIM.Commenting on his appointment, Lord Heseltine said: “I am delighted to put my name behind CIM and… Continue reading Lord Heseltine appointed President of CIM
Former Five executive and chairman of the Commercial Radio Companies Association, David Elstein, has set out his vision for a strong and independent BBC through the creation of a new ownership, management and regulatory structure.Speaking at the CRCA’s Annual Reception last night, the high-profile radio boss outlined recent proposals by Stilpon Nestor, commissioned by the… Continue reading Elstein Calls For Strong BBC Through Regulation
Radio ratings body RAJAR will release the fourth wave of audience data for 2004 tomorrow, covering the three months to December.NewsLine will provide analysis of the data, with reports detailing the national, local and London markets, as well as breakdowns of performance by ownership and an overview of the UK’s radio market as a whole… Continue reading RAJAR To Release Q4 2004 Data Tomorrow
class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count
The BBC has announced plans to relaunch its online Radio Player service, making almost every BBC Radio programme available live and on-demand via the internet for up to seven days after it was first broadcast, creating a massive library of music, talk shows, dramas and documentaries.The BBC cites the Latest figures showing that more than… Continue reading BBC Boosts Radio Player To Increase Online Listening
Gay and lesbian publisher Millivres Prowler Group will relaunch the Pink Paper next month, overhauling Britain’s only free paper for the gay community and reducing the title’s size to create the first gay and lesbian compact newspaper.The Pink Paper was rescued from closure last year, when Millivres Prowler swooped in to save the title from… Continue reading Millivres In The Pink With Compact Relaunch
Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying.The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to vote… Continue reading WPP Given All Clear For Grey Purchase
Specialist magazine giant, Future Publishing, has acquired A&S Publishing for £5.95 million, adding the firm’s 11 motoring magazine titles to its portfolio and gaining the rights to eight national motoring events.Amongst the titles acquired under the deal are Classic Ford, Fast Ford, Mini Magazine, Total Vauxhall, Retro Cars and Total BMW. Commenting on the purchase,… Continue reading Future Fuels Motoring Portfolio With A&S Acquisition
