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A new company has entered the TV and out-of-home ad sales arena, founded by four former ITV sales employees.Optimal Media Sales has already secured three clients, including Welsh broadcaster S4C, and offers bespoke representation to both television broadcasters and media owners in the out-of-home television sector. The company’s other clients include The Golf Channel, owned… Continue reading New Screen Media Startup Formed By ITV Sales Execs

Magazine giant Emap’s flagship men’s title, FHM, has announced an exclusive cross branding and advertising deal worth over £1 million with online poker site, The World Poker Exchange.The deal, spanning six-months, will culminate in a TV special to be aired on men’s entertainment channels Bravo and Ftn later this year. The TV special will be… Continue reading FHM Secures Poker Deal Worth Over £1 Million

London mayor Ken Livingstone has told a radio station in the capital that the value of an exclusive distribution deal for newspapers on London’s underground train network could be worth up to £4 million, a massive 400% increase on the value of the Metro‘s current distribution deal.Furthermore, Livingstone is confident that a second deal, worth… Continue reading Livingstone Seeks Increased Newspaper Revenue From Tube

International media group, Pearson, has issued a positive trading update ahead of its 2004 preliminary results announcement on 28 February, stating that flagship publication, the Financial Times, is on course to break even in the fourth quarter, reiterating expectations in the Group’s November trading update.The announcement follows hard hitting cost-cuts within the company over previous… Continue reading Financial Times Set To Break Even For 2004

Commercial broadcaster ITV saw a slight increase in share price, gaining 0.43% to close on Monday at 115˝p. Last week saw ITV share price rise dramatically amidst speculation of a consortium bid backed by private equity houses Apax and Kohlberg Kravis. However, stock soon slid back on scepticism over the bid (see Greg Dyke Implicated… Continue reading Sharewatch: ITV Share Price Plateaus Amidst Bid Scepticism

Student union television specialist, SUBtv, is offering advertisers the chance to access 24% of UK 18-24 year olds with six broadcast sponsorship packages for 2005’s 6 Nations rugby championship.Each package, comprising of live matches and rugby programming, will be broadcast in 77 student unions and allow participating advertisers 25% of the screen space to display… Continue reading Advertisters Target Students During Six Nations

Capital Radio-owned indie music station Xfm has hired creative agency Mother to deliver the station’s above-the-line activity following an impressive pitch to the station’s marketing team at the end of last year.The appointment follows the decision from Capital Radio to inject more money into its development brands, a move which the company hopes will capitalise… Continue reading Xfm Signs Mother To Handle Promotional Push

Cable providers Telewest Broadband and NTL have launched their first fully fledged on-demand services today, allowing Telewest’s digital cable customers in Bristol to view films provided by FilmFlex, while NTL customers in Glasgow will be the first to try its on-demand TV service, dubbed NTL On Demand.Telewest’s new service is initially available to around two… Continue reading Cable Giants Launch On-Demand TV And Movie Services

Radio measurement body, RAJAR, will announce the long-awaited results of its audiometer tests in February, but brief overviews of the meters’ performance given by the ratings body’s research director suggest that the all-important tests may prove inconclusive.In a presentation to the Media Research Group last night, Sally de la Bedoyere, RAJAR’s managing director, and Paul… Continue reading RAJAR Lifts Lid On Audiometer Tests

Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005.The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of 2005… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise