Chris Moyles could be facing an uphill struggle as the self-styled saviour of BBC Radio One with the station recording its lowest weekly reach of 2003, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Radio One had a weekly reach of 11.8… Continue reading GfK Claims Listening Hits All Time Low At Radio One
Yahoo! UK & Ireland has secured a deal with Benjys national sandwich-shop chain to promote its personal finance site to upmarket city workers.The deal, which is designed to tie-in with the Chinese New Year, will see around 100,000 fortune cookies containing a Yahoo! branded motto distributed in more than sixty Benjys outlets in the London… Continue reading Yahoo! Links With Benjys To Promote New Finance Site
The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD).Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Carlton has secured a major deal that will see mobile phone manufacturer Motorola become the exclusive broadcast sponsor of ITV1’s movie presentations for the next year.The deal, agreed through Sponsorvision, follows a series of shorter-term arrangements between Motorola and ITV1 that began in October 2002 when the mobile phone manufacturer signed to sponsor an autumn… Continue reading ITV Secures Motorola To Sponsor Movie Strand
Carlton was seen in focus yesterday with shares rising by a healthy 4.71%. This led dealers to suggest short positions were being closed ahead of the last day of dealing on Friday. However, Granada was more subdued with stock slipping by 0.19% reflecting the fact that that shares went ex-dividend at Friday’s close.Both companies were… Continue reading Sharewatch: ITV Partners Boosted By Hope Of Cost Savings
The battle to take control of the Daily and Sunday Telegraph took another turn yesterday after Hollinger International moved to scupper Conrad Black’s £260 million deal to sell the titles to the Barclay brothers.The reclusive Barclay brothers claim to have reached an irrevocable agreement with Black to assume control of a range of titles including… Continue reading Hollinger Moves To Scupper Black’s Telegraph Sale
With consumers beginning to trust technology to help them make all kinds of purchasing decisions, Jean-Paul Edwards, head of media futures at Manning Gottlieb OMD, discusses the rise of non-human marketing…We live in an ever more technical world. Our relationship with technology is changing, we are trusting our machines to do more and more things… Continue reading NewsLine Column: Non-Human Marketing
Glamour models, former pop-stars and retired footballers proved something of a winning combination for ITV1 last night, with a peak of almost 11 million viewers tuning in for the first episode of the new series of I’m A Celebrity Get Me Out Of Here.Audiences for the programme peaked at 10.9 million when Razor Ruddock and… Continue reading I’m A Celebrity Attracts 11 Million Viewers To ITV1
Rivalry between the Barclay brothers and Associated Newspapers has intensified with news that the Mail On Sunday has ended its distribution deal with the media moguls’ troubled financial title, The Business.Associated Newspapers is understood to be preparing a £500 million-plus bid to take control of the Daily and Sunday Telegraph in an attempt to derail… Continue reading Associated Ends Distribution Deal With The Business
ITV is relaunching its news programming next month following the creation of a new ITV News Group bringing together the network’s national, international and regional news services for the first time.The initiative includes a brand new on-air look for ITV’s regional and network news programmes, as well as its News At Ten Thirty, which will… Continue reading ITV To Relaunch News Programming For Upmarket Viewers
