Pay-per-click search firm Overture has extended its search distribution deal with UK ISP Freeserve and its parent company Wanadoo.The new multi-year deal will see the company, which is now a subsidiary of internet giant Yahoo, continue to provide paid listings to Freeserve UK, Wanadoo France, and Wanadoo Spain throughout 2005.The agreement will strengthens Overture’s attempt… Continue reading Overture Extends Search Distribution Deal With Freeserve
Cable magnate John Malone has become the second largest voting shareholder in News Corporation after Rupert Murdoch after acquiring a $1.82 billion stake in the media giant.Malone now owns 9% of the voting stock through his corporate vehicle, Liberty Media. Murdoch retains a 30% stake in News Corp.The surprise deal has prompted media analysts to… Continue reading Liberty Increases Stake In News Corporation
MediaTel.co.uk made its debut appearance on the BBC’s 10 o’clock news last night – it was just a fleeting one, but a proud moment none the less – quoted as the source of magazine industry circulation analysis.In a report on the launch of the two new weekly magazines for men from IPC and Emap, details… Continue reading MediaTel.co.uk Makes National News
Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising have come under attack from a leading consumer watchdog, which claims the proposed system gives marketers a licence to run their own show.The new media super-regulator is planning to contract out the rules governing television and radio advertising to a new co-regulatory system, which… Continue reading Broadcast Self-Regulation Plans Comes Under Attack
Granada Enterprises has announced that Bliss, the new wine-based ready-to-drink product from Scottish Courage, will make its television debut as exclusive broadcast sponsor of the third series of ITV’s Footballers’ Wives.The deal, negotiated through Starcom MediaVest, includes on-air credits for the programme, which will be screened across the ITV network this spring.The last series of… Continue reading Granada Secures Bliss To Sponsor Footballers’ Wives
The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK.Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom chief… Continue reading Radio Industry Calls For Analogue Switch-Off Date
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB).Also On MediaTel Insight Today…Cable TV Looks To Capitalise On New OpportunitiesThe number of worldwide cable TV subscribers increased last year but the rate of growth was the… Continue reading MediaTel Insight: US Magazine Ad Revenue Climbs In 2003
Britain’s annual rate of inflation remained static in December, defying expectations that it would fall, according to the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, held firm on November’s figure of 1.3%, which is well below the Bank of England’s new inflation… Continue reading UK Inflation Remains Unchanged In December
Profit takers left their mark on the media sector yesterday after the IPA’s latest Bellwether report predicted that the coming months could see adspend climb to levels not seen since the height of the dotcom boom. Granada was seen down by 3.23% and Emap dipped by 1.43% to close at 933p.Reuters was in the spotlight… Continue reading Sharewatch: Profit Taking Leaves Mark On Media Sector
The IPA’s latest Bellwether report brought good news to the media market yesterday by revealing that a rising tide of corporate optimism within the industry cause adspent to climb to levels not seen since the hight of the dotcom boom (see Bellwether Reveals Increasing Optimism For Advertisers).Global marketing and advertising network, WPP, rose 0.16% on… Continue reading Sharewatch: Market Greets News Of Advertising Recovery
