JCDecaux has launched a new outdoor advertising format designed to raise awareness of the benefits of Daimler Chrysler’s smart car, as part of an extensive nation-wide promotional campaign.The new ‘smart site’ billboards have been designed to fill the gap between a row of standard 48-sheets or 96-sheets to illustrate how the car makes constructive use… Continue reading JCDecaux Rolls Out Smart Sites For Daimler Chrysler
Ofcom’s plans to create a one-stop-shop for all advertising complaints would lead to a substantial increase in the number received, according to the Advertising Standards Authority.The industry watchdog is not currently responsible for handling complaints relating to broadcast advertising and forwards them to television and radio watchdogs. However, Ofcom is planning to simplify the existing… Continue reading Watchdog Predicts Rise In Advertising Complaints
Capital was seen in focus yesterday with shares rising by 1.26% after revealing that airtime revenues rose by 5% during its first quarter, in line with an improvement in the general advertising market and meeting the group’s expectations (see Rival Radio Groups Report Positive Outlook).Chrysalis was also seen in the spotlight down 0.51% despite announcing… Continue reading Sharewatch: Capital And Chrysalis In Focus After Results
The battle between Lord Black and Hollinger International over the sale of the company’s newspaper assets became even more litigious last night as Black’s Hollinger Inc announced that it is to counter-sue Hollinger International.In a statement Black’s holding company claims that Hollinger International has engaged in ‘illegal manoeuvring’ in order to interfere with the sale… Continue reading Black Counter-Sues Hollinger Over Illegal Interference
The UK online advertising market continues to grow at a rapid rate and is now officially double the size of cinema, according to updated figures from the Interactive Advertising Bureau.The update provides a breakdown of figures released by the IAB before Christmas, which revealed that online advertising spend topped £151 million in the first half… Continue reading Internet Advertising Reaches Record Levels
BSkyB’s chief financial officer, Martin Stewart, has announced his intention to quit the company just months after losing out to James Murdoch in the race for the chief executive’s position.Stewart was beaten to the helm of the satellite broadcaster last year by the youngest son of News Corporation chairman, Rupert Murdoch, who ignored fierce shareholder… Continue reading BSkyB Loses Stewart As Chief Finance Officer
The head of Freeview, Matthew Seaman, has quit the BBC-backed digital terrestrial service and is believed to be in talks to join a new pay-television operation due to be launched later this year.Seaman was appointed general manager of Freeview a year ago and has overseen the dramatic growth of the platform, which has pushed the… Continue reading Freeview Boss Quits As Sales Continue To Rise
The Sunday Telegraph will this week publish a preview of the forthcoming Six Nations Rugby Tournament and will offer readers a free DVD featuring the greatest moments from the competition.The 32-page full colour supplement will feature a team by team assessment and a profile of French coach, Bernard Laporte, written by Paul Ackford, former England… Continue reading Sunday Telegraph Launches Special Six Nations Guide
Clear Channel-owned Adshel has secured the ten year street furniture contract for Guildford, in a deal worth an estimated £5 million in advertising revenue.The contract will see Adshel install and maintain 78 new bus shelters in and around Guildford city centre, in a move that allows advertisers to target a high proportion of affluent suburbanites… Continue reading Adshel Bags Guildford Street Furniture Contract
The number of DAB digital radio receivers in UK homes more than tripled during 2003 as consumers discovered an increasing number of new stations and the potential for interference-free listening.The latest figures from the Digital Radio Development Bureau (DRDB) show that more than 300,000 digital radios were sold in the UK last year, taking the… Continue reading Digital Radio Sales Surge To Record Levels
