Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
IPC Media’s TV Times magazine has come together with Time Warner’s Turner Classic Movies to promote the cable and satellite channel’s forthcoming 29 Days Of Oscars season of films.February will see actor, director and regular Bafta host, Stephen Fry, present a season of Oscar-winning and nominated films on Turner Classic Movies, which will be sponsored… Continue reading TV Times Links With Turner Movies To Promote Oscars
Radio stocks were seen in focus last week following financial updates from a number of the industry’s key players.GWR rose by 2.31% week on week after announcing that revenues grew by 12% year on year during the three months to the end of December 2003. Ralph Bernard, executive chairman, said: “The last quarter of the… Continue reading Sharewatch: Radio Sector In Focus Following Raft Of Results
Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004.Advertising revenues… Continue reading UK National Press Outlook From Billetts
The former chief executive of Vodafone, Sir Christopher Gent, has declared his interest in becoming the next chairman of ITV.Gent, who spent almost twenty years turning Vodafone into a global giant, said his experience in handling difficult mergers makes him an ideal candidate to take up the position at the newly created television group.He told… Continue reading Gent Declares Interest In Becoming ITV Chairman
A number of industry bodies have come together to develop new contracts to help simplify the agreements between advertisers and agencies when designing and maintaining websites.The new model contract has been drawn up by ISBA, the IPA and New Media Knowledge, which represents web developers, to allow advertisers and their agencies develop sound commercial agreements… Continue reading Industry Comes Together To Simplify Web Contracts
Hachette Filipacchi’s flagship teen magazine Sugar has secured Durex as the exclusive sponsor of a special section promoting the importance of safe sex to young people.The deal, which represents the first time that the condom brand has publicised itself through a teen title, includes the sponsorship of a twelve-page editorial section in the May issue… Continue reading Sugar Secures Safe Sex Sponsorship Deal With Durex
Almost 5 million UK homes are expected to have high-speed broadband internet access by the end of this year, according to the latest study from Continental Research.The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago to the… Continue reading Broadband To Be In Five Million Homes By Year-End
ITV is planning to shorten the length of its commercial breaks after research discovered that advertising recall improves significantly when the number of commercials is reduced.The biggest ever study of responses to television advertising casts certain doubts over its effectiveness by revealing that viewers go out of their way to avoid commercials by switching to… Continue reading ITV Shortens Commercial Breaks To Improve Ad Recall
The Independent has completely ditched its broadsheet edition in Wales, Scotland, Ireland and South-West England, in a move that many believe brings it a step closer to becoming fully tabloid.Reports suggest the four areas have been chosen as a test ground for a tabloid-only paper because they are parts of the country where sales of… Continue reading Independent Ditches Broadsheet Edition In Some Areas
