Yahoo! UK & Ireland has doubled the size of its UK sales operations with the launch of a strategic agency team that will work to double advertising revenue over the next twelve months.The company has recruited staff from a number of traditional media companies, including Emap, Viacom and ZenithOptimedia, to create a team that will… Continue reading Yahoo! Doubles Sales Operations With New Agency Team
Fourteen years of gradual consolidation of the ITV Network have finally come to fruition with the long-awaited merger of Carlton and Granada creating a single ITV company worth more than £5 billion.ITV plc made its first appearance on the stock exchange this morning with a share price of 143˝p. Shares in Carlton and Granada were… Continue reading ITV Enters New Phase With Merger Completion
Strong financial results from some of the world’s largest advertisers point to an improving outlook for the media and advertising sector, according to Lehman Brothers analysts.Also On MediaTelINSIGHT today…INSIGHTanalysis: ITV plcFourteen years of gradual consolidation of the ITV Network this morning came to fruition, with the long-awaited merger of Carlton and Granada to create a… Continue reading MediaTelINSIGHT: Client Results Provide Advertising Upswing
Carlton and Granada were among the best performer’s in last week’s media market rising by 10.39% and 5.44% respectively as the formal completion of their merger drew closer. Shares in Carlton and Granada were desisted at the end of trading on Friday to make way for ITV plc, which made its first appearance on the… Continue reading Sharewatch: Carlton And Granada Rise As Shares Delisted
The electronic media industry has come together to implement a range of standards and procedures designed to further drive accountability for the medium.The Joint Industry Committee for Web Standards (Jicwebs) has agreed a new set of universal guidelines for the certification of active registered users, advertising metrics and streamed content.The move is the latest stage… Continue reading New Standards Make Electronic Media More Accountable
The Institute of Practitioners in Advertising has launched a wide-ranging attack on the increasingly commercial nature of the BBC, amid growing calls for fundamental changes to the way the Corporation is governed.The organisation, which represents UK advertising agencies, claims the BBC’s current output is too populist and argues that its choice of programming is in… Continue reading IPA Attacks Increasingly Commercial Nature Of BBC
Chrysalis Radio has secured a new three year deal to handle all national airtime advertising sales for Guardian Media Group’s portfolio of radio stations.The deal will see Chrysalis Radio take on all national sponsorship and promotions activity for GMG Radio’s five Jazz FM, Real Radio and Smooth stations, while continuing its current role of selling… Continue reading Chrysalis Extends Airtime Sales Deal With GMG Radio
Hollinger International, the holding company of Hollinger Inc, has rejected an approach by the Barclay Brothers, which would have valued the company at $1.4 billion.It is believed to have rejected the deal because the 20% premium it offered was not high enough.The brothers have already agreed a $400 million deal with Conrad Black to acquire… Continue reading Hollinger International Rejects Barclays’ Bid
Calls for fundamental changes to the way the BBC is governed intensified last night following Greg Dyke’s decision to step down as director general in the wake of the Hutton report.The BBC’s board of governors voted by a margin of two to one to dismiss Dyke, in a move that effectively forced him to step… Continue reading Dyke’s Departure Casts Doubt Over Future Role Of BBC
The Aegis-owned media network Carat has unveiled a new corporate identity designed to reflect the changes experienced by the agency over the last two decades.The brand identity replaces the one developed in 1988 when the business was a European-based planning and buying agency. However, the network has since expanded into 63 countries world-wide and has… Continue reading Carat Unveils New Wide-Ranging Corporate Identity
