OMDtvi has launched a wide-ranging interactive television campaign for Peugeot that will see the car manufacturer increase the scale of its iTV activity across a range of above-the-line adverts.The campaign, which launches this week across Sky channels and ITV2, will see interactive ads and banners link through to a mini DAL promoting the New Year… Continue reading OMDtvi Launches Interactive Campaign For Peugeot
The Government’s plans to switch off the analogue television signal by the proposed 2010 deadline have been boosted by news that sales of integrated digital TVs are set to double or triple this year.More than half of the UK population now receives multi-channel television either through Sky Digital, cable or the recently launched Freeview digital… Continue reading Digital Television Sets To Boost Analogue Switch Off
Carlton has secured used car retailer Network Q to continue its six-figure broadcast sponsorship of ITV1’s long-running Who Want To Be A Millionaire? quiz show.The deal, which was negotiated by Carlton’s Peter Manten and Initiative’s Andy Thomas, runs throughout 2004 and includes the forthcoming Valentine’s Day, Mother’s Day and celebrity special editions of the quiz.Network… Continue reading ITV Secures Network Q To Renew Millionaire Sponsorship
The Independent is to completely replace its broadsheet edition one day a week and is launching a tabloid-only version of its Saturday paper at the end of this month.The tabloid edition of the Independent is currently available between Monday and Friday alongside the existing broadsheet version. However, from 31 January only the scaled down version… Continue reading Independent To Launch Compact Saturday Edition
US advertising spend is expected to rise by 7.8% to $138.4 billion in 2004, with television categories driving the sector. TNS Media Intelligence/CMR calculates that revenues were up 7.0% during the first three quarters of 2003 and predicts full year growth of 6.7%.Also On MediaTel Insight Today…Wi-Fi Equipment Suppliers Reach For The SkyThe Wi-Fi gear… Continue reading MediaTel Insight: US Ad Market To Experience Sound Growth
ITV saw revenue increase by a solid 1.4% year on year during November to more than £175 million, with its coverage of the Rugby World Cup attracting a significant amount of attention from advertisers.The latest industry estimates show that the high-profile sporting event provided a welcome pre-Christmas boost to the channel, which secured foreign exchange… Continue reading ITV Revenue Boosted By Rugby World Cup Coverage
WPP was seen in focus yesterday rising 5.19% to close at an eighteen month high. The global advertising and marketing group has been boosted by renewed talk of an economic recovery on both sides of the Atlantic with ZenithOptimedia and Universal McCann upgrading their global advertising forecasts for 2004.Meanwhile, Reuters was seen up 0.63% after… Continue reading Sharewatch: WPP Boosted By Positive Advertising Forecasts
Cable & Wireless was seen in focus yesterday rising by 3.7% after dropping its longstanding demand for the break-up of BT. The telecoms carrier now wants communications regulator, Ofcom, to force its competitor into a full internal separation of its retail and wholesale businesses.Carlton and Granada continued to benefit from Tuesday’s news that their long… Continue reading Sharewatch: Cable & Wireless Lifted By New Ofcom Plea
Reuters said today that revenue declines at the company have slowed and management is satisfied that the period of contraction is over.The global information company saw revenues fall by around 11% last year as demand for subscription services slumped. However, the decline is expected to be no more than 9% in the first quarter of… Continue reading Reuters Sees Light At The End Of The Tunnel
Hachette Filipacchi has poached Emap’s Frances Sheen to become editor of its glossy B magazine for women, replacing Gina Johnson who stepped down in October to work on special projects.Sheen was previously deputy editor of More!, where she was brought on board to oversee the magazine’s recent relaunch to take on Condé Nast’s heavy weight… Continue reading Hachette Poaches More! Editor To Head-Up B Magazine
