The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain.The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when its… Continue reading Government To Set New Targets For Broadband Britain
The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers, according to reports today.Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black.The Financial Times claims that while the SEC said… Continue reading SEC Has Few Qualms About Hollinger Takeover
Granada Enterprises has ended its deadlock with Cadbury Trebor Bassett and has persuaded the confectionery giant to renew its £10 million sponsorship of Coronation Street.The deal follows weeks of negotiations between ITV sales executives and Cadbury, which was believed to have been trying to secure better terms for its sponsorship of ITV’s longest running soap.The… Continue reading Cadbury Renews £10 Million Coronation Street Sponsorship
December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Following a strong November, there was a 40% year on year increase in account moves last month. Account consolidation is a major… Continue reading Publicis Tops 2003 New Business League
BSkyB is to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB. However, BSkyB claims it will not act as a substitute… Continue reading BSkyB To Launch UK’s Largest Audience Panel
The line between television and internet advertising has been further blurred by the launch of a new format that allows marketers to create full-screen, broadcast quality commercials online.The 30-second video commercials, created by advertising software firm Unicast, exhibit a television-like quality that allows advertisers to create fully interactive campaigns using their offline creative assets.The new… Continue reading New Video Commercial Launched For Online Advertisers
Capital Radio Group has appointed Marian Peppers as its new head of commercial marketing, in a move that is expected to complete the long-running restructure of its sales operations.Peppers, formerly sponsorship director at Universal Studios Network, will assume responsibility for driving the strategic business marketing of the radio group’s brands across the commercial division.From 9… Continue reading Capital Appoints New Head Of Commercial Marketing
The IPA’s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000.Also On MediaTel Insight Today…Internet Retail Boom Persists In Q4Online retail sales in the US increased by 30% in the fourth quarter of 2003, according… Continue reading MediaTel Insight: UK Marketing Spend On The Rise
Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping.Also On MediaTel Insight Today…ISPs Warned Not To Ignore Dial-Up DisciplesWhile there has been justifiable excitement at the growth of broadband internet access,… Continue reading MediaTel Insight: Festive Boost For Online Retailers
Metro UK is expanding its network of free-sheet newspapers to a further five cities across the country, in a move that will boost the paper’s overall circulation to around 1 million.From the end of May the Associated Newspaper-owned title will be given away free to commuters in Bristol, Bath, Leicester, Derby and Nottingham, placing it… Continue reading Metro UK Launches New Editions In Five New Cities
