Google has secured a wide-ranging deal to make its AdSense website monetisation programme available on the search and content pages of Kelkoo’s portfolio of properties across Europe.The agreement will see Google AdWords appear on the online retailer’s websites in the UK, Germany, France, Italy, Denmark, Norway, Netherlands, Spain and Sweden. When a user searches on… Continue reading Google Secures Pan-European Partnership With Kelkoo
The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004.In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.Disappointing growth… Continue reading Cable TV Looks To Capitalise On New Opportunities
RAJAR has announced a series of new developments and initiatives designed to maintain the integrity of the currency used to trade millions of pounds worth of radio advertising each year.The coming year looks set to bring new challenges for RAJAR as calls for the introduction of an electronic audience measurement system intensify and GfK’s rival… Continue reading RAJAR Moves Into 2004 With Range Of New Developments
Granada Enterprises is currently seeking a broadcast sponsor for its forthcoming reality-TV series, Hell’s Kitchen, which will see Gordon Ramsay employ a team of celebrities to work in his restaurant.The new live programme will see ten celebrities, with little or culinary experience, receive a week’s training before trying their luck in the kitchen, where viewers… Continue reading Granada Seeks Sponsor For New Reality-TV Series
The text message phenomenon shows no signs of slowing as the latest research reveals that more than 20 billion messages were sent last year, with the total expected to grow even further during 2004.Figures from the Mobile Data Association show that the popularity of the traditional text message has not been dented by the arrival… Continue reading Text Messaging Reaches Record Levels During 2003
The arrival of new stations and data services will ensure significant growth in the digital radio market over the next few years, according to a new report from In-Stat/MDR.Also On MediaTel Insight Today…US Online Retail Sector Gears Up For GrowthUS ecommerce sales will rise 24% to $65 billion this year and growth will be maintained… Continue reading MediaTel Insight: Digital Radio Taps Into The Zeitgeist
IPCtx has relaunched TV & Satellite Week in an attempt to boost circulation and strengthen the magazine’s position in the increasingly competitive market.The new look title has been completely refreshed and its pagination has been increased in an attempt to make it the most comprehensive listings magazine available to digital viewers. The move follows an… Continue reading IPC Relaunches TV & Satellite Week To Boost Sales
The market market proceeded with caution yesterday as research cast doubts over the Government’s ambitious forecasts for economic growth during 2004 and suggested that the initial euphoria of the post-war Iraq period had been dampened. WPP was seen down by 5.14% and Emap slipped by 1.82% (see Marketing Spend Expected To Grow By 3% During… Continue reading Sharewatch: Renewed Caution Weighs On Media Market
An obscure law in the state of Delaware could prove a stumbling block to the ambitions of the reclusive Barclay brothers with regard to Hollinger International.The two press barons have tabled a £260 million offer for the publishing group, which is currently owned by Conrad Black. However, the deal is opposed by a majority of… Continue reading State Law Could Jeopardise Hollinger Takeover
Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing.The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate optimism… Continue reading Marketing Spend Expected To Grow By 3% During 2004
