Yahoo! UK & Ireland has promoted its UK managing director, Martina King, to its top marketing role as managing director of country operations.Former director of sales and marketing, Fru Hazlitt, will take over as managing director for Yahoo! UK & Ireland and will work to extend the company’s presence in Europe.In the newly created role,… Continue reading Yahoo! Promotes UK Boss To Top Marketing Role
The Daily and Sunday Telegraph are to undergo a major re-design in the spring, which will be promoted by a national marketing campaign.It is understood the Telegraph Group will be using money saved from cutting back on bulk sales to invest in new content for the paper over the coming months (see Telegraph Group Puts… Continue reading Daily and Sunday Telegraph Set For Major Re-Design
Mobile Operators Unite In Opposition To Oftel RulingUK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result.US Online Advertising Forecasts From eMarketerAfter suffering a 12.5% decline in 2002, US online advertising is set… Continue reading On MediaTel Insight Today…
The media sector experienced yet another bearish session of trading on Wednesday as the FTSE entered its eighth day of decline, plunging back below the 3,700 mark. Investors’ nervousness was compounded by news that the blue-chip index is hovering near its post 9-11 low, as the threat of military action against Iraq continued to torment… Continue reading Sharewatch
MTV UK & Ireland is attempting to beat-off growing competition by unveiling a new look, new presenters and new original programming.The new look, which is being driven by a 20% increase in MTV’s programming budget, will include a new in-vision continuity, with new recruits Dave Berry, from Nickelodeon and model-turned presenter, Emma Griffiths, providing live… Continue reading MTV Aims To Beat Competition With New Look
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002.A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing, with… Continue reading Agencies Maintain New Business Spend During 2002
H Bauer has withdrawn a TV ad for its Take A Break magazine after the ITC received over 280 complaints in just over a week.The ad featured a meals-on-wheels delivery lady so absorbed in reading a copy of the magazine that she left an elderly person waiting for their meal.According to the ITC, the ad… Continue reading Take A Break TV Ad Sparks Raft Of Complaints
Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges.The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut their… Continue reading Mobile Phone Operators Ordered To Cut Prices
ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online
