Sky News has secured weekly financial paper, The Business, as the sponsor of its market report bulletin, The Financial Report.The sponsorship agreement, negotiated by Sponsorcom, will give The Business a ten second opening and five second closing credit around each bulletin.The Financial Report is a 30-second news bulletin which broadcasts five times a day from… Continue reading The Business To Sponsor Sky’s Financial Reports
Lycos UK is launching a new free-to-access online channel called Remember The 80s, in an attempt to allow users to re-visit the decade and sample the music, films and fashion of the era.The channel will feature specially designed web pages which reflect the style of the eighties and will later expand to cover the sixties,… Continue reading Lycos Launches Eighties Nostalgia Channel
The BBC has moved to silence critics of its new digital entertainment channel, BBC3, by unveiling a schedule that focuses heavily on news, factual programmes and original British content.The channel for young adults, which has been two years in the making, was finally given the go ahead last September with a strict set of conditions… Continue reading BBC3 Moves To Silence Critics With Schedule Launch
A range of high profile brands have signed up to advertise on talking petrol pumps, the latest ambient innovation designed to reach elusive consumers.Insurance company More Th>n, Royal And Sun Alliance and Transport For London are to begin advertising on the pumps next month, while Nestle and the Central Office Of Communication (COI) is set… Continue reading Advertisers Sign Up To Talking Petrol Pumps
The Barclay brothers have reportedly drawn up a plan to sell their national weekly newspaper, The Business.According to confidential documents obtained by the Financial Times, a possible management buy-out of The Business has been under consideration for some time. It is understood that lawyers acting for the Barclays have exchanged letters with City advisers outlining… Continue reading Barclay Brothers Set To Sell The Business
Multi-Feature Broadband Boxes Coming To The Living RoomBroadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduce customer churn.WAN Hails The Distribution RevolutionNew technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate… Continue reading On MediaTel Insight Today…
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell.Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little before… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
The media sector experienced yet another bearish session of trading on Wednesday as the FTSE entered its eighth day of decline, plunging back below the 3,700 mark. Investors’ nervousness was compounded by news that the blue-chip index is hovering near its post 9-11 low, as the threat of military action against Iraq continued to torment… Continue reading Sharewatch
MTV UK & Ireland is attempting to beat-off growing competition by unveiling a new look, new presenters and new original programming.The new look, which is being driven by a 20% increase in MTV’s programming budget, will include a new in-vision continuity, with new recruits Dave Berry, from Nickelodeon and model-turned presenter, Emma Griffiths, providing live… Continue reading MTV Aims To Beat Competition With New Look
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002.A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing, with… Continue reading Agencies Maintain New Business Spend During 2002
