IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams
The Office Of Fair Trading (OFT) has launched a major ad campaign to encourage consumers to use their power in the market-place to get businesses to respond to their needs.The ‘It’s Your Call’ campaign, which will be fronted by BBC2’s Alvin Hall, has been created to emphasise the growing importance of consumers to the UK… Continue reading OFT Launches Ad Campaign To Promote Consumer Power
Graham Wallace, the man largely blamed for the recent travails of Cable & Wireless, is to step down following pressure from shareholders.Wallace has been at the telecoms group for five years and became chief executive in February 1999. He was in the forefront of attempts to establish C&W as a leading carrier of internet traffic… Continue reading Beleaguered C&W Chief To Exit The Fray
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the films official trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
A new research project from VIPer has targeted professional, middle and senior managers to bring advertisers a snap-shot of the views of upmarket purchasing decision makers.VIPer, which claims to have produced Britain’s first continuous media and lifestyle panel survey of ABs, is made up of a consortium of media groups; Channel 4, Classic FM, Clear… Continue reading Feature: New Research Targets Upmarket Adults
H Bauer has withdrawn a TV ad for its Take A Break magazine after the ITC received over 280 complaints in just over a week.The ad featured a meals-on-wheels delivery lady so absorbed in reading a copy of the magazine that she left an elderly person waiting for their meal.According to the ITC, the ad… Continue reading Take A Break TV Ad Sparks Raft Of Complaints
Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges.The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut their… Continue reading Mobile Phone Operators Ordered To Cut Prices
ITV is hoping to lure big brand advertisers online with the offer of discounted rates and free research services.Granada Enterprises is hoping to sign up several big brand advertisers to feature across ITV’s network of internet sites.New “EyeWonder” technology will allow brands to screen TV-style ads via the internet, in a move that will significantly… Continue reading ITV Cuts Costs To Lure Advertisers Online
European Advertising Will Grow Despite Likely Consumer Spending SlipIn a pan-European outlook for 2003, Merrill Lynch analysts say that it is corporate profitability which is now strengthening, whilst consumer confidence looks increasingly under threat.UK Government To Auction Wireless Broadband LicencesThe UK Government is set to auction licences for wireless services that will allow broadband content… Continue reading On MediaTel Insight Today…
