Yahoo! UK & Ireland has restructured its sales department with the appointment of Alex Khan as head of agency sales and Seamus Hunn as head of client services.Khan, who joins from Silicon Media Group, where he was international business development manager, will work to maximise revenue for Yahoo! through interactive specialist and strategic agency planning.In… Continue reading Yahoo! Restructures Sales Team With New Appointments
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year.Analysts at Merrill Lynch say that ITV’s share of the market will fall from an expected to 53.6% this year to… Continue reading ITV’s Market Share Could Fall During 2003
Freeview is attracting masses of interest from the UK’s online population, according to the latest figures from Hitwise, which show that the platform’s website, www.freeview.co.uk, has experienced a surge in traffic.The latest data shows that www.freeview.co.uk has jumped 629 places in the Hitwise rankings for November, making it the 240th most popular UK website. High… Continue reading Freeview Website Sees Surge In Traffic
Virgin Radio has secured The Times as the first ever sponsor of its daily sports bulletins.The deal, which begins in the New Year, will cover the sports bulletins on Virgin’s Pete & Geoff Breakfast Show, the Daryl Denham Drivetime Show and the Saturday Virgin Radio Rock n’ Roll Football Show until June 2003.Commenting on the… Continue reading Virgin Radio Secures The Times For Sports Sponsorship
The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct.The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying agency… Continue reading UK Advertising Forecasts From Initiative Media
The ASA has refused to censure a press ad for NTL’s broadband internet service despite complaints that it depicted a man being subjected to a Nazi experiment.The ad, which appeared in the Guardian and the Independent, featured a series of black and white pictures of a man’s blindfolded face, becoming progressively more distorted in each… Continue reading ASA Clears NTL Of Shocking Nazi Ads
Tuesday saw a mixed day of trading for the media sector as poor inflation data and retail news dampened bullish sentiment.On the corporate news-front, BSkyB was seen up 5.03% on news that the Office Of Fair Trading (OFT), had found the company was not in breach of competition law. NTL chief executive, Barclay Knapp, has… Continue reading Sharewatch
The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC).More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3. Overall… Continue reading ITC Cable Statistics Q3 2002
The BBC has been urged to do more to catch television licence-fee dodgers, according to a new report from the all-party Public Accounts Committee (PAC).According to the report, two million people are failing to pay the annual fee of £112, which is believed to be costing the BBC around £200 million. Officials investigating suspect fee… Continue reading BBC Attacked For Failing To Control Licence Fee Evasion
Freeserve has announced plans to launch a multimillion pound advertising campaign to promote its AnyTime service.The campaign, which begins on Boxing Day, will extend the existing hippy theme (see The initial TV activity will be supported by press, cinema, radio and online advertising and through a substantial direct mail campaign. Freeserve will also continue to… Continue reading Freeserve Embarks On Major New Ad Campaign
