Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.
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ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.
“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues
Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.