ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.
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“We just don’t learn anything. There’s no arrow of progress in the advertising world,” warns the self-styled Ad Contrarian.
Interview: the industry needs to reinvent planning as creative and media come together, You & Mr Jones Media founder Nick Emery argues
Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.