The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
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Retail media could be seen as “the third wave of digital” after Google’s search and social with Meta, says Criteo’s chief revenue officer.
News in brief Ocean Outdoor has broadcast a fashion show by designer and human rights campaigner Louise Xin across large format advertising screens in six European countries. The 10-minute broadcast happened simultaneously across digital out-of-home screens in busy retail locations in Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam on 2 September (pictured, main… Continue reading Ocean Outdoor broadcasts sustainable fashion show in six countries
In brief: Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.
Subway launched a fully interactive 3D billboard where people could build their dream subs live on-screen.