Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
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When used correctly, brands can leverage music and sound to create powerful, positive associations within their audience, The Future of Audio Europe heard.
Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?
Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.
Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?
Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?
Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?
How can brands navigate a festive World Cup and capitalise on a big year in sport?
Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
Unilever and Mediacom discuss what media leaders can do in the fight against climate change