After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.
The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
Watch: Radio audiences have undergone “fundamental changes” since the Covid-19 pandemic, according to Bauer Media’s Simon Kilby, as the traditional breakfast peak appears to have been replaced.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
