Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
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Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.
Kara Osborne also cites “trust and belonging” as key issues.
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.
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