| Maria Iu
The brand is targeting specific audiences in north-west Barb region.
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The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts “talent over technology”.
While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a “co-pilot” for editors.
“Context” is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.
Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.
“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.
Lauren Ogúndèkó is on a mission to “debunk” myths about AI in media this year.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.
Kara Osborne also cites “trust and belonging” as key issues.