Direct Line, The Audience Project and Little Dot Studios took part in the ‘Great Measurement Transformation Debate’ at Mediatel’s Future of Brands.
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This challenge is the ultimate test of media memory and advertising acumen.
As co-founder Harry N. Thuillier recounts, the idea for Oppo Brothers’ low-calorie ice cream was born out of unlikely circumstances.
Advertising still struggles to reach everyone, Mediatel’s latest Future of Brands event heard from a panel featuring Mars, Creative Equals, the UN Unstereotype Alliance and the ASA.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
Sir John Hegarty is worried about the truth being seen as a “negotiable concept” in marketing and society at large.
In the latest episode of the Making Sense of it All video series, The Attention Council CEO talks about the dramatic changes that have happened in media research.