Does anyone actually do ‘advertising’ any more, asks the editor.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

Everyone TV, the organisation developing Freely, also revealed UKTV is joining the project.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector. 

Analysis: The broadcaster increased its share of linear channels by 5%.

Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.

MediaSense’s Ryan Kangisser on how media agencies and advertisers can better work together.

The advertising effectiveness expert tells The Media Leader: “TV plays, if anything, a strengthening role in effectiveness.”