ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.

Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.

Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?

We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.

Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

Stephen Arnell offers his reactions to some of the biggest announcements and goings-on at last month’s Edinburgh TV Festival, and explains why it doesn’t appear to bode all that well for the future of British TV.

Retail media was forecast to boom this year. So how’s it going?

When what you’re known for is not the same as what you want to do, it might be time for some personal brand rehab.