Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.

The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.

Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

Full report available at: Mediatel> Connected > Consumer Surveys

Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.

In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.

A reimagining of PSB “due prominence” for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?

Our industry loves acronyms but agencies, media planners and brands are all becoming lost in this alphabet soup, warns Samsung Ads’ UK head of sales.

ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.