The sale of ITV Media & Entertainment to Sky could bring the independent broadcaster into an existing, more connected advertiser ecosystem, writes Goodstuff’s head of broadcast.

Zee Entertainment’s Parul Goel on doubling the business in Europe, the micro-drama opportunity and why partnerships are the key to scale

The acquisition brings together the two companies’ broadcasting, streaming and advertising businesses, creating what both parties describe as a “commercial streaming champion”.

SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.

Welcome to The Brief, The Media Leader’s round-up of media news.

By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.

Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes Report

Welcome to the Brief, The Media Leader’s round-up of media news.

We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch. 

Welcome to the Brief, The Media Leader’s round-up of media news.