SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.

Welcome to The Brief, The Media Leader’s round-up of media news.

By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.

Full report available at: Mediatel Connected > AV > Television > Programme Viewing Data > Top Programmes Report

Welcome to the Brief, The Media Leader’s round-up of media news.

We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch. 

Welcome to the Brief, The Media Leader’s round-up of media news.

For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.

Sporting moments create opportunities for mobile live stats, tailored offers, or loyalty rewards, rather than interrupting the flow of the game, says Digital Turbine’s chief business officer. 

ITV reported flat total revenue growth in 2025 to £4.1bn, as 10% growth in digital revenues and 5% growth in ITV Studios revenues were offset by declines in its linear advertising business.