Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers. 

CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.    

More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?

However, CEO Dame Carolyn McCall has warned of job losses.

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

Streaming audiences for England’s latest match spiked in extra time, new research found. 

ITV’s business development director shares his path to media sales and why people should consider getting out of London during their career.