The Media Leader introduces the quarter-finalists of the return of Media Mind.

As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster’s growth, kept TV free and helped shape UK culture.

The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.

The German football league’s recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.

Andy Carter will replace Bignell as CEO of PMX.

Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?

Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.

Disney+ had the highest share of new subscriptions in Q2.

Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.

The deal will see the streaming platforms host each other’s shows, starting from 16 July.