ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3
The Incorporated Society of British Advertisers (ISBA) has given a cautious welcome to the agreement reached by the ITC and ITV which will see the limited return of ITN’s News at Ten (see News At Ten To Return To ITV). Unsuprisingly, the society welcomed the prospect of increased peaktime advertising and scheduling flexibility, but “continues… Continue reading ISBA Gives Limited Welcome To ITN News At Ten’s Return
News International (NI) is thought to have broken up its new media division, News Network, handing control of the online editions of the Sun, News of the World, Page3.com, the Times and the Sunday Times back to the individual newspapers and shedding dozens of staff, mainly from auction site FiredUp.com.Speculation in the press said that… Continue reading News International’s New Media Section Disbanded
Nick Milligan, Director of Sales for Channel 5 Broadcasting, revealed part of Channel 5’s strategy for its launch in 1997 at the ISBA conference (27/6/96). Mr Milligan stressed that he could not reveal the schedule list as there were competitors present but said that C5 hoped to produce more choice and alternatives to a younger… Continue reading ISBA Conference : Can C5 Deliver?
The ISBA’s media conference took place at the Marriott Hotel on the 27th June 1996.The successfully organised conference had contributions from various media action groups and gave the opportunity to get up-to-date on today’s media scene with the first outlining ISBA TV Policy.The speech on TV policy was given by John Blakemore, UK Advertising Director… Continue reading ISBA Media Update Conference: Getting More Bang For Your
Media Buck
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
The Incorporated Society of British Advertisers has published the results of their investigations into the outdoor advertising industry, which commenced in February this year.The major findings of the ISBA report are: a lack of accountability over the origin and destination of discounts The subject of who takes legal responsibility for booking and payment should be… Continue reading ISBA Outdoor Report
The challenges presented in the WFA’s Media Charter 3.0 are more relevant than ever — let’s unpack them together to the benefit of both brands and agencies over the coming months.
Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy.
From Isba’s discussions with member steering groups, we found there were common threads that ran through all of their concerns. So let’s tackle these challenges together.
