Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.

Outgoing president Margaret Jobling announced winners of inaugural awards.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

Havas Media Network UK will feed into the UK cross-media measurement initiative’s future product scope and involve its clients in beta trials.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.

In brief: Origin, the UK’s cross-media measurement initiative, has issued a RfP to identify potential vendors to create industry television ad logs for UK commercial TV channels.

If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.