What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.

ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.

Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.

From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA’s annual conference.

The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.

ISBA has called for the government to rethink allowing product placement on television despite initial support for the move.

ISBA has called for the Government-launched review of the BBC’s online services to go further in assessing the impact of the Corporation’s £111 million internet services on the commercial market.The wide-ranging review is currently being conducted by being former Trinity Mirror chief executive, Philip Graf, to examine how the BBC’s online services fit within its… Continue reading ISBA Urges Government To Go Further With BBC Online Review

ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations

ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3

The Incorporated Society of British Advertisers (ISBA) has given a cautious welcome to the agreement reached by the ITC and ITV which will see the limited return of ITN’s News at Ten (see News At Ten To Return To ITV). Unsuprisingly, the society welcomed the prospect of increased peaktime advertising and scheduling flexibility, but “continues… Continue reading ISBA Gives Limited Welcome To ITN News At Ten’s Return