A lack of optionality in verification has been a recurring theme in ISBA Media Leaders discussions, particularly in out-of-home, writes Allwyn’s media director.

Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.

The ISBA Media Leaders group kicks off its monthly column with an introduction by Bobi Carley on the key themes to expect.

Welcome to the Brief, The Media Leader’s round-up of media news.

The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.

To ensure the survival of our sector, stop funding actors whose actions are as corrosive to society as to professional advertising, says Bob Wootton.

The Media Leader Podcast hit its stride in 2025, playing host to leaders from across the media industry discussing the big challenges and opportunities facing media owners and advertising alike.

WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.

Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.

The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.