Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.

Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.

The potential benefits to audiences, PSBs and the wider market are “uncertain”, the UK’s broadcast regulator announced this morning.

Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.

The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.