A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.

PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.

Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.

Senior male execs have been mysteriously disappearing in adland – it’s crucial for women to fill the gaps, writes 23red’s Jane Asscher.

The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo

To mark International Women’s Day, bosses at Pearl & Dean, Starcom, Total Media, FKC and Mediacom share their views and advice on the opportunities for women working in media.

Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.