The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
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In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.
Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
On International Women’s Day, AOL UK’s Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.
BAME employees account for just 13.1% of media agency staff.
Will machines ever be able to match – or outperform – human intelligence? David Brennan gets philosophical.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.
As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.