Yes, tech in media is a male-dominated field. But if you work hard and smart you can achieve a 50-50 gender split in your team, writes Merkle UK’s analytics practice lead

Adrian Walcott has been chosen as MediaCom UK’s first external board advisor.

Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?

New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today. 

My Wardour Street memento is an important reminder of how Soho has changed. But when it comes to hiring diverse talent, in some ways the spirit of Soho has been lost.

Fish Said Fred, the new brand launched by New England Seafood International a year ago, is making its first foray into above-the-line advertising.

Natalie Morris, global media and marketing consultant at Flock Associates, has a guide for marketers who don’t know where to start on sustainability

The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.

ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.

Graham Swallow, head of data and technology at Little Dot Studios runs the rule over two competing social video platforms