Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

Back once again at Camden’s Roundhouse, Channel 4 hosted its annual Upfronts this week – here is our overview of the business bit you probably didn’t get to see.

Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.

Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.

As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.

Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.

To mark IWD 2019, Mediatel spoke with women – all at different stages of their careers – to see how much progress has been made towards a gender balanced media and advertising industry, and how much work remains to be done.

Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.

Dominic Mills assesses adland’s often uncomfortable diversity issues. Plus: sifting through the post-Christmas advertising detritus, and bracing for further out-of-home M&A activity.

Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.