The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo

To mark International Women’s Day, bosses at Pearl & Dean, Starcom, Total Media, FKC and Mediacom share their views and advice on the opportunities for women working in media.

Getting more women into C-suite roles is proving to be an especially laborious task, according to the IPA’s latest annual diversity survey.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.

Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.

Speaking at the Festival of Marketing on Thursday (5 October), Diageo’s global brand director, Anita Robinson, said it is time to take the drinks manufacturer’s role in shaping society “a step further”.

To extract wisdom from intelligence we must not only find truth within misinformation, but also learn to ask the right questions, writes David Brennan.

We must reframe the working mum experience, writes Helen Rose.

68% said they find the ‘bimbo’ portrayal most offensive.