Nielsen launched its new hybrid methodology for digital measurement yesterday to a select audience in London. The methodology has already been rolled out in the USA and Spain and will soon be running in Australia and New Zealand too.

Ofcom is the communications regulator. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom Technology TrackerThe Technology Tracker is produced by Ofcom with the objective to track the attitudes and behaviour of the general public with respect to the residential telecommunications market… Continue reading Ofcom

RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.

James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…

Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.

Jeremy Hunt has approved News Corporation’s plan to spin off Sky News, clearing the way for Rupert Murdoch’s proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.

Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…

Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…

38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.

Ofcom has fined the Daily Mail & General Trust £225,000 for closing Teletext before its licence expires in 2014.