Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council
The advertising industry fails to reflect the cultural diversity of society and relies too heavily on racial stereotypes and tokenism, according to a study published today by Mediaedge:cia.The research, which was first unveiled at last year’s Media Research Group (MRG) conference in Budapest (see MRG Conference: Advertising Lacks Ethnic Diversity), examines how marketers could better… Continue reading Ad Industry Fails To Embrace Cultural Diversity
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the official movie trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the films official trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile
Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign
Enpocket has secured the contract to expand Emap’s mobile media representation by selling its mobile marketing databases to advertisers.The branded databases have been created by Emap as a way of generating extra revenue from the popularity of its leading magazine and radio brands. They consist of readers and listeners that have signed up to specific… Continue reading Enpocket Appointed To Sell Emap’s SMS Databases
The Institute Of Practitioners In Advertising (IPA) has come together with the Marketing Communication Consultants Association (MCCA) and the Public Relations Consultants Association (PRCA) to form a unified trade organisation to represent the communications industry.The Communications Agency Federation (CAF) will comprise the presidents and chief executives of the three federations and will meet quarterly to… Continue reading Agency Associations Unite To Form Federation
The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity… Continue reading New Marketing Body To Set National Standards
Audiences from minority ethnic groups have complained about negative stereotypes and over-simplified portrayals of their communities on television, in a new report published by broadcasting regulators.However, programmes such as Ali G, Goodness Gracious Me and Coronation Street were praised for taking steps in the right direction.The report, Multicultural Broadcasting: Concept and Reality, has been released… Continue reading Ethnic Minorities Criticise TV And Radio Stereotypes
The Direct Marketing Association (DMA) is to restructure in response to the changing needs of the industry.The move will see the DMA realign its internal and external operations, dividing its membership into different interest groups to represent industry sectors, supported by elected councils.The DMA has identified 3 key areas which it will concentrate on: protection,… Continue reading DMA Restructures In Response To Changing Industry
