Emap Advertising and ZenithOptimedia have brokered an extensive £800,000 deal to promote UIP’s latest movie release, Honey, across a range of youth-focused media platforms.The wide-ranging promotional campaign will run for three weeks across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text message advertising.The deal encompasses a range of teen… Continue reading Emap Signs Honey for Cross Platform Promotion

The UK’s only national commercial speech radio station talkSPORT has appointed Michael Franklin as managing director.The appointment of Franklin to the newly created position follows talkSPORT’s announcement of record revenues last year, when the station experienced a 42% year on year increase.Franklin, who has been the station’s operations director since August 2000, has more than… Continue reading talkSPORT Appoints Franklin As Managing Director

Newspaper advertising looks set for a shake-up following an announcement by the Newspaper Marketing Agency of an investigation into the effectiveness of advertising within the medium.Newspaper advertising has been in focus recently, last month the ISBA called on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper… Continue reading NMA Announces Effectiveness Study

Emap’s market leading men’s lifestyle FHM has announced plans to revamp its website with the backing of a number of big brand advertisers.Companies already on board for the relaunch of FHM.com include Coca Cola, BT, Hugo Boss, Mazda and UIP, which will sponsor respective re-designed sections on the music, mobile, grooming, gadgets and movies areas… Continue reading FHM Nets Major Advertisers For Website Relaunch

H Bauer has revealed its latest venture into the women’s monthly magazine market with Lounge, a glossy title featuring a blend of puzzles, celebrities and competitions.Designed as an alternative to the current crop of women’s monthlies, Lounge offers readers a selection of gloom-free articles focusing on the brighter side of life, promising no lectures and… Continue reading H Bauer Unveils New Women’s Monthly Magazine

A new bi-monthly magazine aimed at preparing men for the various perils and pitfalls of their wedding day will hit news-stands later this week priced at £4.Owner of Stag & Groom, Hanage Publishing, hopes to entice male readers with a mix of features covering speeches, stag nights, appropriate wedding outfits and the the all important… Continue reading New Magazine Aims To Groom Men For Wedded Bliss

BLM has announced plans to launch a dedicated sports marketing division to be headed by Andy Clilverd and Robin Clarke.The new division, which aims to be fully operational by September, claims to provide a client first approach to commercial dealings and rather than simply matching budgets to events will exploit the role that sports play… Continue reading BLM Launches Dedicated Sports Marketing Division

The Institute of Practitioners in Advertising today announced the appointment of Sven Olsen as chairman of the value of advertising committee.Olsen began his advertising career in 1984 with Davidson Pearce (now DDB) and has worked on several major brands including Pepsi, Apple and Peugeot during his work with London’s top 20 agencies.His latest move sees… Continue reading IPA Appoints Sven Olsen As New Committee Chairman

The latest figures from the Mobile Data Association show that sending text messages is still one of the nation’s favourite pastimes with over 71 million messages sent daily throughout January.Text messaging of unprecedented proportions was achieved on New Year’s Day topping 111 million, while the total number of text messages sent last month was 2.2… Continue reading Text Messaging Reaches Record Levels In January

Channel 4 chief executive Mark Thompson has quashed rumours that he is planning to apply for the position of BBC director general left vacant following the resignation of Greg Dyke last month.The former BBC director of television, who was one of the early favourites to succeed Dyke, said he was in no hurry to return… Continue reading Thompson Claims He Is Unlikely To Make BBC Move