The Daily Telegraph has announced the launch of a spate of specialist golf supplements designed to commemorate the US Masters, Ryder Cup and The Open golf tournaments sponsored by the Royal Bank of Scotland.The sponsorship will see RBS branding appear on five separate supplements to be published throughout the golf season including a 32-page colour… Continue reading Telegraph Gets Into Swing With Golf Supplements

The BBC has confirmed former Channel 4 chief Michael Grade as the Corporation’s new chairman for four years from 17 May.Less than two hours after being appointed Grade has already begun to make changes, announcing that he will scrap all progress made towards appointing the BBC’s new director general and restart the applications from scratch.The… Continue reading BBC Confirms Grade As New Chairman

Former Channel 4 chief executive Michael Grade is expected to be confirmed as the BBC’s new chairman by Downing Street later today following an exhaustive selection process lasting nearly three months.Grade will step into the shoes of Gavyn Davies, the former chairman who departed following criticism contained in the Hutton Report published in January.The appointment… Continue reading Government To Name Grade As BBC Chairman

Internet search specialist Overture has announced a deal with two of the UK’s largest mobile networks to provide web-style advertiser-sponsored search links to mobile phones across the country.The deal, struck between Overture and mobile operators Orange and Vodafone, represents a leap in mobile advertising which is expected to fuel a rapid increase in penetration for… Continue reading Overture To Bring Web Advertising To Mobiles

New research from Nielsen NetRatings indicates that internet giant Yahoo! will gain almost five million extra visitors per month with the acquisition of price comparison site Kelkoo.The deal to purchase Kelkoo was announced by Yahoo! last month and will cost the internet giant £318 million (see Yahoo! Acquires Shopping Site Kelkoo For £318 million).The impact… Continue reading Yahoo Set For Massive Boost With Kelkoo Deal

Outspoken chairman of the Wireless Group, Kelvin MacKenzie, has fired the latest salvo in his battle against radio ratings authority RAJAR with a stinging attack on its chairman branding him “totally unfit to be in his current position”.MacKenzie’s statement was issued after the RAJAR chairman, Lord Gordon of Strathblane, claimed that results of research undertaken… Continue reading MacKenzie Brands RAJAR Chairman “Totally Unfit”

ITV has announced leading hand-care brand Atrixo as the sponsor of its latest daytime series Building The Dream, building on the hand cream’s slogan of “Hand care for hands-on people”.The programme will give 12 couples the opportunity to build their dream home from scratch and represents Atrixo’s first foray into broadcast sponsorship.The deal, worth £650,000,… Continue reading ITV Secures Hands On Sponsor For New Series

Ofcom chief executive Stephen Carter has called on the Government to confirm a date for analogue TV switch off and warned of problems caused by increasing uncertainty and confusion among viewers.Speaking at a seminar held by the Westminster Media Forum the regulator chief said that a report from Ofcom on digital switchover was submitted to… Continue reading Ofcom Chief Calls For Confirmed Digital Switchover Date

AOL has today announced the launch of a massive £20 million advertising campaign to push the benefits of narrowband internet access in a move which bucks the recent trend of broadband evangelism.The wide-ranging campaign, created by Grey London, will target those customers who are new to the internet, or who are happy with their slower… Continue reading AOL Pushes Narrowband With £20 Million Campaign

Software giant Microsoft has fired the latest salvo against intrusive online advertising with a new version of its Internet Explorer browser which will block all pop-up and pop-under formats on websites.The feature will be implemented within the company’s latest update of its Windows XP operating system. Users will be automatically shielded from the adverts, which… Continue reading Microsoft Moves To Block Pop-Ups From Websites