New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products.The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could increase… Continue reading Advertiser Funded Television To Take Off In 2004

Sky has announced the launch of its first interactive gambling channel, Sky Vegas Live, which will begin broadcasting from 6pm tomorrow.The channel, operating from a “state-of-the-art virtual TV studio” in South West London will offer viewers the chance to win cash prizes by playing along with live action casino games presented by a host of… Continue reading Sky To Bring Vegas To The Living Room

Jean-Francois Decaux, chairman and chief executive of poster giant JCDecaux, has pledged to give free bicycles to Londoners to reduce the nation’s obesity epidemic, on the condition that the Government improves cycle routes in the city.Speaking at today’s ISBA conference the poster chief compared his plans to schemes already underway in Austria and Germany, where… Continue reading JCDecaux Pledges Pedal Power To The People

A senior ITV executive has hinted that the newly-merged ITV could buy Channel 4, should the broadcaster be sold by the Government in the run up to a possible merger with Five.In a report in today’s Guardian a senior executive is quoted as saying: “If they were pushing for a change in the law to… Continue reading ITV Could Bid For Channel 4 In Run Up To Merger With Five

Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February.The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced share… Continue reading ITV On Target To Save £100 Million From Merger

Times Online has announced plans to re-launch its travel website with the backing of an electronic brand marketing campaign designed to raise awareness of the initiative.The new look website, available at www.timesonline.co.uk/travel provides travel information to users by country, city and type of holiday. It brings together content from The Sunday Times and The Times… Continue reading Times Online Re-Launches Travel Website

National speech-based radio station talkSPORT has secured car manufacturer Seat UK as the six-figure sponsor of its new Sports Performance of the Month awards.The deal will see talkSPORT’s breakfast and drivetime shows discuss possible winners of the award before announcing shortlists for listeners to vote on. The award will then be presented to the winning… Continue reading TalkSPORT In Pole Position With New Sponsor

Capital 95.8 FM has confirmed that former Big Breakfast presenter and chat show host Johnny Vaughan will replace Chris Tarrant as host of its flagship breakfast show on 19 April.The move will see Tarrant bring an end to a marathon run on the high-profile breakfast show, which he has presented for sixteen years. The loss… Continue reading Vaughan Given Start Date as Capital’s Breakfast Host

The BBC has secured the broadcast rights to Six Nations Rugby until the end of the decade, in a deal that could bring the Corporation an average of more than 4 million viewers per match.The wide-ranging deal, which covers television, radio, online and interactive coverage of the tournament, could prove valuable for the BBC after… Continue reading BBC Wins Six Nations Coverage Until 2010

The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship