The Times has secured an exclusive deal with Starbucks to sell its recently launched compact edition in over 300 of the coffee company’s stores around the country from the end of this month.The deal will see Starbucks sell the Times weekday compact edition, the broadsheet edition on Saturday and the Sunday Times. These will be… Continue reading Times Secures Distribution Deal With Starbucks

The Daily Telegraph has secured a deal with the New York Times to become the exclusive British carrier of a weekly eight-page supplement showcasing premium content from the American newspaper.Entitled The New York Times International Weekly, the supplement will contain a series of cherry-picked features, reports and graphics from the American broadsheet. It will also… Continue reading Telegraph Deal Gives Readers Taste Of The Big Apple

MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz

ITV has secured Heinz Salad Cream and Tomato Ketchup as the sponsor of its high-rating soap Emmerdale for the second year running, following success last year when it reported record sales during the sponsorship period.The deal follows on from last year’s six-month promotion, which saw the FMCG manufacturer pay around £6 million to target ITV1… Continue reading ITV Secures Heinz Salad Cream As Emmerdale Sponsor

Top Up TV, the new pay-television service offering Freeview customers a range of ten additional channels, has announced that it will launch on 31 March.The new service will initially only be available to viewers using old ITV Digital boxes, requiring a viewing card to decode the Top Up TV signal. The channel line-up, including E4,… Continue reading Top Up TV Confirms End Of March Launch Date

Outdoor media giant JCDecaux has announced strong earnings growth during what chairman Jean-Francois Decaux described as a “milestone” 2003.The group also predicted increased growth throughout 2004 as it published full-year results today, announcing “record results” and “the highest margins among the international players.”The company’s net income increased by 57.3% to €40.9 million during the last… Continue reading JCDecaux Signals Healthy Growth During 2003

The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven

The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises

Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses

The Independent will ditch it’s broadsheet edition entirely tomorrow to make way for a compact Budget special, in a move that has prompted further rumours that a switch to tabloid-only publication is imminent.The one-off special edition will feature a 32-page section on the Chancellor, Gordon Brown’s, fiscal policy, making the overall size of the paper… Continue reading Independent Ditches Broadsheet For Budget Special