Channel 4 looks set to hit the advertising jackpot later this week with the culmination of one of its most popular and highest rating programmes, Sex and the City, which comes to an end on Friday.The hour-long spectacle is expected to attract over 3 million viewers in its 10:30pm slot and looks set to generate… Continue reading Channel 4 To Profit From Sex And The City Climax

Internet giant MSN has today announced an innovative deal with Columbia TriStar which will see users of its popular Hotmail service receive movie trailers streamed direct to their inbox.The new campaign, to promote Columbia Tristar’s Gothika, will run through March and into early April. The deal follows a similar venture last November, when trailers for… Continue reading MSN Opens Inbox To Direct Video Advertising

Communications regulator, Ofcom, is planning to review the state of drinks advertising on television as part of a wide-ranging Government strategy to deal with alcohol misuse in the UK.The new media watchdog is called upon in a 100-page Government document entitled Alcohol Harm Reduction Strategy For England. It sets out the results of a public… Continue reading Ofcom To Review Alcohol Advertising Regulations

Emap Advertising has secured Smarties for a £2 million cross-media advertising deal encompassing every aspect of the media owner’s portfolio for the next year and a half.The deal sees Smarties sponsoring Emap’s Big City School Tour on all Big City radio stations including Key 103 in Manchester and Radio City in Liverpool. The promotion will… Continue reading Emap Signs Smarties For School Tour Sponsorship

The outdoor advertising industry saw revenue top £225 million in the three months to December 2003, in a development that puts the medium on course to command a record 10% market share.The latest figures from the Outdoor Advertising Association reveal a 13.8% year on year increase compared to the same period in 2002 and a… Continue reading Outdoor Results Show Record Growth And Market Share

Channel 4 chief executive, Mark Thompson, has ruled out the privatisation of the broadcaster just weeks after appointing financial advisers to explore the logistics of a potential merger with Five.The debate surrounding Channel 4’s future came to the fore earlier this month following reports that Thompson and Lord Hollick, chairman of United Business Media, the… Continue reading Thompson Rules Out Privatisation For Channel 4

Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion

IPC Ignite, the music and men’s magazine division, has appointed Victoria Smith to role of cross-media solutions manager with responsibility for generating media owner partnerships.The newly created role will see Smith charged with forging new partnerships for the IPC Ignite brands, which include from established magazines such as Loaded, Uncut and NME, as well as… Continue reading IPC Ignite! Appoints New Cross-Media Manager

MegaPoster UK secured the contract to provide a giant poster campaign to launch Halifax’s latest high interest savings account.The campaign will run through March and will use a range of MegaPoster sites in London, Birmingham and Leeds featuring Halifax’s familiar singing staff-member, Howard Brown.Commenting on the deal, Ian Bohn, sales and marketing director at MegaPoster… Continue reading MegaPoster Banks On Halifax To Extend Portfolio

A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success