Chrysalis has become the first UK radio group to embrace multi-media messaging as a marketing and communications tool between station and listener.The initiative will invite Galaxy listeners to send photos and text the station from their mobile camera-phones. Galaxy will then select the best pictures for inclusion on their website for all listeners to see.Text… Continue reading Chrysalis Puts Listeners In The Picture With MMS

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on the state-owned broadcaster being auctioned off to the highest bidder.A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some sort… Continue reading Channel 4 Auction Could Scupper Five Merger

Almost 80 applicants are understood to have put their names forward for the role of BBC chairman following Gavyn Davies’ recent decision to step down in the wake of the Hutton Enquiry.The number of hopeful candidates for the role is understood to have quadrupled compared to the last time the position became vacant three years… Continue reading BBC Chairman’s Job Attracts Raft Of Applications

The Scotsman has become the latest UK broadsheet to enter the increasingly competitive tabloid market with the launch of a compact version of its Saturday paper.The move follows decisions by the Independent and the Times to produce tabloid editions, which have helped to boost circulation by 4.7% and 3.8% and respectively in the latest ABC… Continue reading The Scotsman Turns Tabloid On Saturdays

The Times has this week unveiled an extensive outdoor marketing campaign to promote its sports section as the largest of any daily newspaper.The Biggest for Sport campaign will run for two weeks on the London Underground and will comprise a range of 96-sheets and 48-sheet posters on platforms, as well as 12-sheet posters and escalator… Continue reading Times Promotes Sport Section With Outdoor Push

The outdoor industry looks set to announce a record nine percent share of the total UK advertising market when official revenue figures for 2003 are released later this month.The growth in outdoor advertising equates to a 1% rise year on year and follows a tough few months for other sectors, with television and national newspaper… Continue reading Outdoor Advertising Set To Claim Record Market Share

Broadband Britain came a step closer yesterday with the announcement that NTL has become the first internet service provider to have over one million UK homes connected to broadband.The milestone achievement will give encouragement to BT and Telewest, which recently launched cut price broadband packages aimed at attracting the large numbers of dial-up customers normally… Continue reading NTL Announces One Million UK Broadband Homes

Five has announced two senior appointments in a bid to replace defecting sales director, Nick Milligan, who is leaving to become managing director of BSkyB’s advertising sales operation.Mark White and Kelly Williams have both been promoted from within Five’s existing sales team and will now sit on the broadcaster’s board of directors. White, formerly Milligan’s… Continue reading Five Replaces Milligan With Two Internal Promotions

Capital FM boss Keith Pringle has confirmed that talks have been held between the station and outgoing breakfast DJ Chris Tarrant to discuss the radio stalwart fronting a new weekend show as soon as 6 months after his resignation.The revelation comes just days after Johnny Vaughan announced his start date as the station’s breakfast host,… Continue reading Tarrant In Talks Over New Role With Capital

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products.The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could increase… Continue reading Advertiser Funded Television To Take Off In 2004