A staggering 50% of UK viewers are still opposed to the Government’s plan to switch-off analogue television signal by the current 2010 deadline, according to new research from the Department for Trade and Industry.The recent success of Freeview and numerous BBC advertising campaigns mean that more British households than ever before now receive multi-channel services.… Continue reading Government’s Digital Switch-Off Plan Alienates Viewers

The Telegraph has announced its latest drive to boost sales in the form of a widespread taxi and outdoor advertising campaign.The newspaper, which has been hard hit by tabloid launches from the Times and the Independent, will be hoping to increase circulation with its latest initiative, building on the brand’s now familiar Read a best-seller… Continue reading Telegraph Hails Start Of Taxi Advertising Campaign

A controversial anti-smoking campaign run by the British Heart Foundation has struck a chord with the nation’s smokers by achieving 94% penetration.The campaign, featuring images of clogged arteries and fat dripping from cigarettes, caused outrage among some, but was cleared of being distasteful by Ofcom last month, despite complaints from more than sixty viewers (see… Continue reading Anti-Smoking Campaign Sparks Huge Response

The Institute of Practitioners in Advertising has announced the appointment of Jo Rigby, head of research at OMD UK, as chairwoman of its newly renamed Media Research Advisory Group.The group, previously known as the Press Research Advisory Group, made the name change to demonstrate more clearly their full remit, which encompasses all non-television media including… Continue reading Rigby To Head IPA’s Media Research Advisory Group

Viacom Outdoor is claiming a marketing first with the launch of an innovative campaign designed to encourage mobile phone users to interact with billboards on the London Underground.The special billboards employ the latest ‘Hypertag’ advertising technology, which incorporates sensors that are activated when a consumer directs the infra red function of their mobile towards a… Continue reading Viacom Outdoor Targets Mobile Users On The Underground

Internet giant Yahoo! has today announced the acquisition of price comparison site Kelkoo in a deal worth £318 million.The purchase will enable Yahoo! to extend its online presence to include Kelkoo’s comparison shopping service and referral system, bolstering the company’s already successful Yahoo! Shopping” directory of online stores.Commenting on the deal, Terry Semel, chairman and… Continue reading Yahoo! Acquires Shopping Site Kelkoo For £318 million

London-based radio station Xfm has announced a year-long partnership with Carling that will see the drinks brand sponsor a range live music events and fund programming on the alternative music station.The six-figure deal includes brand advertising, programming initiatives, promotion of Carling’s own events and a quarterly one-hour branded programme to showcase artists from Carling’s sponsored… Continue reading Xfm Secures Carling As Live Music Sponsor

Television news provider ITN has secured the rights to provide rail passengers with up to the minute news, sport and weather information through a new on-board network being rolled out across the country.The service, which is broadcast to trains using a wireless network, will be shown on six screens and through audio systems installed in… Continue reading ITN Gives Train Passengers News On The Move

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys

Guardian Unlimited has announced plans to reveal the geographic breakdown of its readers on a quarterly basis and is offering advertisers a range of location-specific solutions.New research conducted by the newspaper website shows that nearly 40% of its 7.5 million unique users are situated in America, with just under a third living in the UK.… Continue reading Guardian Offers Location Specific Web Advertising