BT Group has announced plans to unveil a raft of new services for broadband customers in an attempt to achieve its goal of achieving five million high-speed internet connections by 2006.The telecoms giant believes its four exclusive features – Flexible Bandwidth, Rich Media, Communicator and Remote Management – will draw customers to its internet service… Continue reading BT Pushes Broadband With Feature Rich Packages
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The National Magazine Company has announced plans to extend trials of special travel-sized editions of its flagship women’s monthly, Cosmopolitan, after success in a recent three month pilot.Next week will see the A5 version of Cosmo extend its print run from 50,000 to 85,000 following an increase in demand for the magazine, which features the… Continue reading Natmags To Extend Trial Of Compact Cosmopolitan
The Visit London tourist organisation has revealed plans to launch a commercially funded digital television channel on Sky to promote the various attractions of the nation’s capital city.The London TV channel will be transmitted free-to-air from the start of the summer and will showcase theatre, shopping and tourist information about London. It will also seek… Continue reading Visit London To Launch Commercial Channel On Sky
Emap Performance has announced the impending departure of marketing chief, Malcolm Cox, as part of a wide-ranging restructure of the radio and digital television division’s marketing division.Cox, who is to step down after 14 years, has been instrumental in developing the company’s cross-media branding strategy that now forms the basis for Emap’s radio, television and… Continue reading Emap Loses Marketing Head In Restructuring Move
Emap Performance has announced the impending departure of marketing chief, Malcolm Cox, as part of a restructure of the radio and digital television division’s marketing operations.Cox, who is to step down after 14 years, has been instrumental in developing the company’s cross-media branding strategy that now forms the basis for Emap’s radio, television and music… Continue reading Emap Loses Marketing Head In Restructuring Move
JCDecaux has been appointed as the exclusive provider of media sales for Tesco TV, a new in-store marketing channel with the potential to reach an audience of 10 million consumers every week.The outdoor company, which already holds the contract for on-site advertising outside Tesco stores, is understood to have secured the deal after its only… Continue reading JCDecaux Secures Nationwide Tesco TV Contract
The RAB is expected to demand a reduction in the ‘wealth warnings’ given at the end of financial services advertisements as part of its response to the Department of Trade and Industry’s review of the consumer credit act.The wealth warnings are currently required by law and are viewed by many as awkward additions, which are… Continue reading RAB To Lobby Government Over Wealth Warnings
Sky News has secured the multimillion contract to become Channel Five’s exclusive news provider until the end of the decade.The wide-ranging deal begins next year and signals the end of Five’s contract with current content provider, ITN, which has supplied the broadcaster’s news content since its launch as Channel 5 in March 1997.The new agreement… Continue reading Sky Scoops Five News Contract From ITN
The Telegraph Group has bowled over the competition to become the official partner of the England and Wales Cricket Board and the England Cricket Team. The newspaper group will also sponsor talkSPORT’s coverage of the forthcoming Test Series in the West Indies.The wide-ranging deal includes advertising around the perimeter of cricket pitches and 30-second television… Continue reading Telegraph Stumps Up Cash For Cricket Sponsorship
The prospect of an increase in the cost of airtime advertising following the recent ITV merger may give a boost to outdoor revenue, according to research commissioned by Outdoor Connection.The survey of 150 senior agency and client personnel asked for opinions on the strengths of outdoor advertising, the likelihood of the medium expanding its market… Continue reading Research Shows ITV Merger May Fuel Outdoor Profits