The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.
ARCHIVE ▸ Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
The publisher commercial chief on recognising potential, timeless musical pursuits and the importance of continuous learning.
Step into Adland features creators showcasing agency life on TikTok and open days for young talent to take part in.
The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.
ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.
Thinkbox, OMD and JCDecaux are among those that made the list.
James replaces Nick Wright, who is now heading the new Havas Play Network.
The sales chief and former Twitter MD on not taking himself too seriously, how he hires people and innovating using AI.